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The Benefits of Interactive Content
Today’s buyers are distracted and disengaged. Interactive content can help you capture their attention to improve brand awareness, drive demand for your products and services, accelerate deal cycles, and increase revenue.
Digital Buyers Prefer Interactive Content Experiences
Improve
Buyer Engagement
Interactive content sees 52.6% more engagement than static content, with buyers spending an average of 8.5 minutes viewing static content & 13 minutes with interactive content items.
Drive
Content ROI
Mediafly customers who leverage interactive content see 28% more content views per share than customers who leverage static content.
Accelerate
Sales Cycles
Personalization is critical to closing deals. When your prospect believes you understand their problem, they’re more confident what you’re offering is the right solution.
Successfully Engage Distracted Buyers With Interactive Content & Presentations
Give your team the tools they need to turn traditional, static content into compelling sales stories.
- Interactive presentations, animated social media & explainer videos, simulated app or software demos, and other animated and self-guided documents
- Video walkthroughs of sales proposals, value analysis reports, and product demos buyers can consume on-demand
- Personalized microsites for individual meetings, prospects, industries and more
- Machine learning-powered content recommendations
Ready to improve buyer engagement and accelerate sales cycles?
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Create Data-driven Content Experiences
Leverage advanced content management and presentation tools to:
- Automate content recommendations to surface the right content at the right time
- Track content engagement to create contextually relevant follow-up in real-time
- Create and deliver relevant interactive presentations in-person or remote
Capture Distracted Buyers’ Attention
Create engaging, immersive content including interactive presentations, animated videos, and more to:
- Use visual storytelling to deliver the format, simplicity, and chronology buyers crave
- Build experiences and examples into your messaging to make your story more relatable
- Influence objective by ensuring buyers take the most critical ideas away from every sales interaction
Make it Easy for Buyers to Differentiate You From Competitors
Create compelling, user generated content with an intuitive video and screen recording tool to:
- Deliver personalized, conversational presentations without long email explanations or calls
- Provide interactive walk-throughs of sales proposals, value analysis reports, and product demos buyers can consume on-demand
- Personalize sales outreach with engaging content and video context
Create Personalized Buying Experiences
Guide buyers down the path to purchase with personalized microsites to:
- Demonstrate you understand your buyer’s challenges
- Share interactive content curated for individual meetings and prospects
- Allow buyers to consume relevant content at their own pace
- Track content engagement to inform future sales interactions
New Data Confirms B2B Buyers’ Preference for Interactive Content & Presentations in Today’s Digital Selling Environment
Interactive Content Resources You May Enjoy:
Awards & Accolades
Our interactive Grab & Go presentations have been a great addition to our PepsiCo Advantage sales application. They are sleek, professional, and provide informative visuals for every stage of the buyer journey. It is much easier to click around the navigation on these interactive decks than swipe through a static PowerPoint deck. And the animated graphics really elevate my sales presentations and help me differentiate myself and products in front of prospective customers.
Alissa Powers, Food Service Sales Representative, PepsiCo
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