PepsiCo takes 12,000 employees
digital with Mediafly

PepsiCo leveraged Mediafly to transition from traditional, paper-based sales to digital selling resulting in:

100%

digital sales force

90%

adoption rate

40

markets
receiving consistent content

Consumer Packaged Goods; Food and Beverages
New York | 12,000 Users

Learn how PepsiCo transformed its sales strategy for increased sales effectiveness and efficiency.

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The Challenge

In 2012, PepsiCo struggled with how to efficiently manage and distribute content to its 7,000+ sales reps. At the time, the company was sending new and updated sales content via email. Once reps received the information, they’d print it off and compile it into binders to use in the field.  PepsiCo needed to find a digital solution that would:

• Streamline content management.

• Put accurate and relevant information in front of customers.

• Ensure their sellers could lead more engaging, value-added sales conversations.

The Solution

Mediafly’s sales enablement platform empowers salespeople with:

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Beautiful, mobile sales apps for delivering presentations anytime, anywhere

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True content management - easy navigation and always up-to-date

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Analytics and feedback, enabling the creation of data-driven content

Mediafly has allowed us to be 100% digital. It’s given our reps the mobility they need to be more agile and efficient, and ultimately improved the customer experience.”

Tom Stubbs, Sr. Director of Commercial Capability and Communications, Pepsi Beverages at PepsiCo

 

The Results

PepsiCo saw impressive results using Mediafly’s sales enablement platform:

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More engaging buyer experiences

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More relevant content utilized to drive results

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Increased sales efficiency

Awards & Accolades