Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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Highlights from The Forrester Wave™: Sales Content Solutions, Q4 2022
Great news! Forrester has released The Forrester Wave™: Sales Content Solutions, Q4 2022, and we’re thrilled to see Mediafly included. At Mediafly, we’ve made it our focus to build out the most robust, all-encompassing sales content solutions that support go-to-market teams with everything from creating engaging, value-focused content to managing and delivering that content to
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13 statistics scaring today’s Revenue Leaders (and how to change them)
Happy Halloween! Whether you are a fan of spooky season or not, there is one thing all revenue leaders can agree on: the prospect of not meeting your revenue targets can be frightening enough to send Michael Myers running. But fear not. Save your nightmares (and potentially your quarter) with this round-up of scary stats
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What is value realization?
As the end of 2022 draws near, with continued economic uncertainty, closing deals can feel near impossible. A recent survey conducted by Mediafly, in partnership with RevOps Squared, revealed that 65% of B2B companies are leaning into value selling to help. But did you know sales isn’t the only commercial team that can benefit from
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How do you improve sales performance?
A note from Mediafly: We will dive into how to improve sales performance in a minute, but first (in case you missed it), we are excited to announce we have acquired Aptology, a leading talent intelligence solution that we will integrate into our Revenue360 platform. Most companies evaluate talent based on education, experience, and interviews.
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16 sales enablement statistics that will make you want to try it
The global sales enablement market is estimated to be worth around 2.4 billion dollars, with experts projecting that number will grow to $11 billion by 2032. Why are businesses in every industry all over the world prioritizing sales enablement like never before? When done right, sales enablement is a foolproof way to ensure all of
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Mediafly recognized in the Gartner® Market Guide for Revenue Enablement Platforms
For years, Mediafly has pushed the idea that all revenue teams, not just sellers, need cohesive enablement to plan and execute go-to-market strategies and drive more revenue. So we are thrilled to see that Gartner has adapted its Market Guide for Sales Enablement Platforms to encompass Revenue Enablement for revenue-generating roles including marketing, presales, sales,
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Increase customer retention with realized ROI calculators
Are you are looking for new ways to increase customer retention? You are not alone. In today’s challenging selling environment and economy, 62% of solution providers indicate their top priority is “driving growth through existing customers” (Forrester). It is easy to see why: 65% of a company’s business comes from existing customers. Companies have a
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The top 3 ways to cut sales risk in a recession
Between record-high inflation, a reeling stock market, and rampant recession predictions, many revenue leaders wonder how they’ll combat sales risk and continue to meet revenue and growth targets. And rightfully so. Even if we get the “soft landing” Goldman Sachs is hoping for, CEO confidence is down as 60% of Executives expect economic conditions to
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The top 6 sales tools for B2B personalization at scale
Personalization is nothing new. We have enjoyed personalized buying experiences in our personal lives for years. So much so that B2B companies must adapt purchase journeys to mimic those of B2C buying to meet buyer expectations. But delivering custom content experiences for every account can feel daunting and often impossible without proper and scalable technologies.
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Revenue intelligence: The future of data
Gartner, Inc. predicts by 2025, 75% of the highest growth companies in the world will deploy a revenue operations (RevOps) model. So it’s no surprise that revenue intelligence solutions have rapidly become a must-have for forward-thinking businesses. If you are considering adding revenue intelligence to your sales tech stack, there are some key things to
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