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Highlights from The Forrester Wave™: Sales Content Solutions, Q4 2022

By Jodi Cachey | November 8, 2022

Great news! Forrester has released The Forrester Wave™: Sales Content Solutions, Q4 2022, and we’re thrilled to see Mediafly included. 

At Mediafly, we’ve made it our focus to build out the most robust, all-encompassing sales content solutions that support go-to-market teams with everything from creating engaging, value-focused content to managing and delivering that content to providing the ability to measure content impact on revenue and optimize accordingly. Mediafly Engagement360 anchors sales workflows around content engagement — enhancing buyer-seller interactions for more deals won. 

We believe The Forrester Wave: Sales Content Solutions validates our investment in developing innovative content tools that drive revenue via more collaborative, engaging, and personalized customer experiences.

Mediafly Engagement360 receives top marks possible in ‘Product Vision’ and ‘Execution Roadmap’ criteria

To prepare The Forrester Wave: Sales Content Solutions, Forrester evaluated 11 sales content solution vendors, scoring them across a variety of criteria to help sales professionals identify the right solution for their needs. 

Mediafly received the highest possible scores in the criterion of:

How to evaluate sales content solutions vendors

Is a sales content solution on your 2023 roadmap? Here are our four reasons to consider the Engagement360 solution from Mediafly:

Robust content management, delivery, and insights. “Mediafly is a good fit for chief revenue officers and chief sales officers in technology, consumer packaged goods (CPG), media, manufacturing, healthcare, and financial services that want to deliver highly engaging, value-focused content to buyers and gain holistic insights into buyer-seller interactions.” — As noted by Forrester in The Forrester Wave™: Sales Content Solutions, Q4 2022

Scalable and comprehensive platform approach. “Mediafly combined its existing SCS with recently acquired ExecVision (conversation intelligence) and InsightSquared (sales forecasting and analytics) for a platform combining sales intelligence, revenue intelligence, value selling, and buyer engagement. It is a timely entry for a market focused on consolidation and ROI, and the new data-lake backbone provides scalability and superior analytics.” — As noted by Forrester in The Forrester Wave™: Sales Content Solutions, Q4 2022

Breadth of toolset and ease of integration. “Reference customers valued Mediafly’s SAP Endorsed App status, the document builder and content reporting, and said the value calculators were ‘one of the coolest selling tools ever’.” — As noted by Forrester in The Forrester Wave™: Sales Content Solutions, Q4 2022

Fast pace of innovation. “To realize the solution’s potential, Mediafly must integrate its acquisitions into one platform and attract a new set of buyers. We think that Mediafly has a good chance of success with this integration, given its development track record.” — As noted by Forrester in The Forrester Wave™: Sales Content Solutions, Q4 2022

Our strategy and vision

At Mediafly, we believe great content isn’t enough. Delivering the right content, at the right time, to the right buyer makes all the difference. As such, we’ve prioritized the development and procurement of interactive and data-driven content solutions that create exceptional buyer experiences. 

Our Engagement360 solution provides Enterprise content management and delivery, interactive content and visual storytelling, customized microsites, and video and screen recording tools to help revenue teams effortlessly search, find, and personalize content for an up-leveled experience. 

Seamless integrations with solutions including Microsoft Outlook, G-suite, SAP Experience Cloud, and Salesforce.com ensure your content can be found, shared, and presented from wherever your sales reps work. 

Customers who leverage Engagement360 reduce meeting preparation time by 30%, share 34% more content, and reduce content waste by as much as 25%.

The Forrester Wave™: Sales Content Solutions

 

Want to learn more about Engagement360? Contact us.

 

Jodi Cachey is the Vice President of Content Strategy & Growth Marketing at Mediafly, where she is responsible for the strategy and execution of all content marketing initiatives to drive traffic, demand, and growth. With over a decade of experience in the tech space, her previous roles include sales, business development, sales enablement, and product marketing. Jodi attended the University of Illinois at Urbana-Champaign and graduated with a Bachelor’s Degree in Media Studies.

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