Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
Read moreDebunking Common Cloud Myths
Even if you’ve been living under a rock for the past few years, chances are you’ve heard of cloud computing. Cloud computing has transformed the way we do business—from communication and digital content storage to sales enablement and training programs. Despite the increasing growth and adoption of cloud computing, there are still many questions and
Continue Reading...Top Three Internal Allies Every CIO Should Have
The role of today’s CIO is quickly evolving, and one of the best moves any CIO can make to aid in the transformation of his or her role is to forge a team of close-knit allies with colleagues whose roles are now inextricably linked to their own. Specifically, the Chief Marketing Officer, the Chief Information
Continue Reading...The Case for a Paperless Office
If you haven’t already guessed by reading our blog, Mediafly prides itself on being a paperless office. For me, this was an entire new way of working. I had become quite accustomed to leafing through manila folders and hefty binders when searching for documents. So the more I learned about Mediafly’s commitment to digital content,
Continue Reading...3 Situations to Avoid with Your Social Media Marketing
Social media marketing has quickly become essential to the success of a business. Companies both large and small are incorporating social media into their overall marketing strategy, with many making it a top priority. As you look to implement a new social media marketing strategy or refine an existing one in 2015, here are three
Continue Reading...5 Reasons Why Every Salesperson Should Use a Mobile Selling Solution
Watch the video to learn how you can save your sales reps countless hours, help them spend more time focusing on closing deals, and give them the power to win more business! Businesses everywhere are well aware that the next frontier of mobility is here. They’ve already been using mobile platforms for communication and content-management.
Continue Reading...Secure Share of Voice and Share of Mind
The traditional avenues for marketing and distributing content are changing along with customer expectations. Thanks to the overwhelming popularity of mobile devices, which have dramatically shifted the way we share and access information, customers are demanding faster sales decisions. At the same time, CPG companies face strong challenges meeting customer expectations due to economic pressures,
Continue Reading...Stop Presenting. Have a Conversation.
As a salesperson, you know how critical your pitch is. It’s that pivotal point where you gain momentum by communicating your value and developing the relationships necessary to achieve your goal. Your pitch can make or break a deal. So how do you perfect it in order to win the deal? Linear Storytelling is NOT
Continue Reading...How Our Hatred of Paper is Redefining the Sales Role
There’s no denying that technology has changed the way we receive, consume and deliver information. That old scene of office cubicles buried under stacks of a paper is now a thing of the past. With an eye on becoming more efficient and environmentally responsible, many businesses are going “paperless”, trading in traditional paper documents for
Continue Reading...How to Drive Better Adoption of Mobile Selling Tools
The growing use of mobile devices in the workforce and the evolution of mobile applications from being just a glorified “task tool” into true enterprise software – deployed as a mobile application- has helped fuel positive disruption in core business functions such as sales. Almost 20 percent of sales organizations now consider tablets as the
Continue Reading...Putting the Customer First is Essential in B2B Marketing
In a recent article, Forbes reported that B2B marketers should spend more time focusing on the 1:1 relationships with their customers. In the B2B marketing world, one-on-one interactions with customers are essential to the success of a business. To help companies develop successful relationships with customers through marketing, Forbes offers the following recommendations: Communicate with
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