The traditional avenues for marketing and distributing content are changing along with customer expectations. Thanks to the overwhelming popularity of mobile devices, which have dramatically shifted the way we share and access information, customers are demanding faster sales decisions.
At the same time, CPG companies face strong challenges meeting customer expectations due to economic pressures, channel consolidation, and shifting trends in marketing and distribution.
To compete more effectively in this environment, many companies are transforming their sales organization to drive aggressive growth in support of long-term objectives. This includes re-aligning sales teams to meet customer demands and arming them with the necessary tools to gain access to right information. Sales teams are transitioning from simply pushing products to becoming trusted advisers who help customers drive results with the right mix and merchandising of company brands.
A Fragmented Approach
Traditionally, the industry has taken a fragmented approach in managing sales content, which leaves little control over how messaging is delivered. Major CPG companies have countless brands and selling materials to manage and distribute their products. Often times, individual sales reps have their own selection of materials in a variety of formats. This practice, which leads to inconsistency in messaging and delivery, can impact the business in a number of ways.
Maintain Messaging All the Way Through to Distributors
Improving messaging consistency requires resources that reinforce effective selling behaviors. Providing sales teams with immediate access to the most update-to-date sales and marketing materials, as well as the ability to adapt content to create a more personalized selling experience is a key part of the sales transformation process.
Mobile selling solutions prevent issues with messaging inconsistency while increasing the accessibility of content needed to reach customers. They not only allow companies to gain greater control over messaging delivery but also better understand and manage how their various brands are marketed in the field by improving communications with sales reps and distributors.
Gain Insight into Sales Processes
In addition to controlling message delivery, companies can gain deeper insight into the overall sales process by leveraging content usage tracking and reporting capabilities. These capabilities provide a greater understanding of how content is being used in the field, helping direct improvements and unifying sales’ approach to market.
Transform Your Sales Process: Create Dynamic Interactions with SalesKit
Smarter interactions at the manufacturing level extend to distribution and beyond. For CPG, mobile selling solutions enable smarter, stronger selling interactions that set brands apart in the minds of retail merchandisers.
Learn how SalesKit can help your keep up with CPG market trends and can help you clone your sales reps!
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