Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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Forbes Biz Dev Council: 14 Tips to Better Align Sales and Marketing Teams
Sales and marketing teams are notoriously difficult to work together although they share the same ultimate objective of converting customers. In fact, one of the key elements that make a business successful is getting marketing and sales departments to share goals and ideals while working together to attain those objectives. The successful alignment of sales
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On-Demand: The Permanent Selling Shift to Digital and Remote? SAP CX Live
According to Forrester research, 80% of B2B sales are now digital and remote, with no change expected post-crisis. How we break through, engage with and sell to customers has permanently changed. Are your sellers ready for this shift? Where should you focus your sales enablement efforts to best differentiate and succeed? Listen in to this
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Leveraging the ‘Neuroscience of Sales’ to Boost Personal Performance – w/ Tanya Kunze (SWIFT Coaching)
In this interview we spoke with the wonderful Tanya Kunze, CEO of SWIFT Coaching, on how to optimize sales performance through self-awareness, neuroscience, seller and customer profiling. One of my favorite take-aways from this interview was Tanya’s insight on why having an enlightened mindset is critical to a successful sales professional, (and anyone else for that matter!)
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Up and to the Right: Forrester Ranks Nine Sales Content Providers That Matter Most and Evaluates How They Stack Up
The Forrester Wave™ Sales Content Solutions, Q3 2020 report has been released, and it contains some significant findings to help guide your sales enablement transformation. For those who haven’t yet leveraged a Forrester Wave report, these unbiased assessment reports are invaluable when trying to evaluate and decide which solutions to consider and which solution providers
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On-demand Webinar: Maximizing Success in a Remote Environment: How to Leverage Digital Selling and Remote Learning to Accelerate Sales Performance through Recovery
As we look past the crisis and ready our sellers for 2021, recognizing that there is no going back to the way things were before could be the secret to your success. After conducting some recent research, Forrester concluded that for now, and for the foreseeable future, 80% of B2B sales will be digital and
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Onward and Upward! Mediafly Builds Unparalleled Momentum in Sales Content Solutions Market
Momentum isn’t just speed or distance. It’s a vector quantity. It has both magnitude and direction. To have momentum, it must build onward and upward, progressing beyond the status quo. In The Forrester Wave™: Sales Content Solutions, Q3 2020 report, we believe Mediafly proved it is doing just that. In case you aren’t familiar with
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The Game Changer Podcast interview on Evolved Selling w/ Tom Pisello
How can you help buyers navigate the complex B2B purchase journey? Providing the right content, tools and intelligence is required, to help facilitate the decision making committee of your prospect to reach consensus, and better communicate and quantify business value outcomes to drive faster purchase decisions. In this interview of Tom Pisello by Chicke Fitzgerald
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EVOLVERS Spotlight: Safeguard GEO Calculator
When you need to expand internationally, it can be very difficult to understand the total cost of employees to support that expansion. Safeguard realized how complex this can be, and worked with Mediafly to develop the GEO Calculator, providing executives and leaders with the framework, benchmarks and insights needed to assess the true costs and
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EVOLVERS Spotlight: 8×8 ROI Calculator
Modern telecommunication and call center solutions are essential to organizations, especially with work from home through the crisis and flexible work requirements going forward. However the solutions space is competitive, with many different options and providers. How do you connect with buyers on their changing priorities and challenges? How do you differentiate when so many
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Communicating and Quantifying Value: Future Proof Selling Podcast with Steven Norman
So many sellers still go in and ‘pitch’ we really need to get them to ditch that pitch and tell a story around the value, while also quantifying the value… I was honored to appear on the Future Proof Selling Podcast with Steven Norman to discuss what selling larger more complex solutions, often over Zoom,
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