Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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Jumpstart ROI: Developing and Scaling a Business Value Program in Less Than Six Weeks w/ Michael Ketchmere
In this interview with the Head of Business Value Consulting for sales performance management firm Xactly, Michael Ketchmere discussed his journey to develop and scale an effective business value program in less than six weeks. We discussed it all, including the rapid development process, five steps to assure successful launch, sales process integration, adoption, outcomes and evolution. On
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Virtual Selling: Building Relationships, Differentiating and Winning Sales Remotely
How do you build rapport with prospects, even though you are now limited to a 13″ virtual meeting screen?  How do you make sure you are not losing buyer engagement? How do you pivot from pitching to blueprinting business value? In my interview with co-author of the book Virtual Selling and sales training expert Dave
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EVOLVERs Spotlight: RingCentral Readiness Assessments and Value Calculators
RingCentral wanted to provide their prospects with a quick and easy way to assess needs, get solution recommendations and determine the potential value of RingCentral solutions. RingCentral’s marketing team collaborated with Mediafly to develop a suite of interactive tools, all placed and made available to prospects in a compelling learning center. The Mediafly provided tools
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What Influences B2B Purchase Decisions?
In a digital selling environment, it is vital to understand what remote buyers need from sellers to make B2B purchase decisions. If you are a sales leader or sales enablement professional, it’s important to know how sellers are stepping up to meet these needs, or perhaps falling short. In a RAIN Group survey of virtual
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Value Selling: Engaging with Customers, Value First w/ Julie Thomas (Value Selling Associates)
In this interview with Julie Thomas, CEO of Value Selling Associates, we discussed the importance of taking a value first approach to selling today, and the importance of proper discovery, communication and quantification of business, organizational and personal value to bridge the value gap. Julie had vauable information to share, and here are just a
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5 Must-Have Marketing Tools to Maximize Your Budget and Drive Content ROI
In the absence of actual vacation plans this year, I’ve taken to spending my time thinking about the buyer’s journey instead. It turns out there are a lot of similarities between planning a family getaway and deciding on a purchase. First, we identify the need. (‘I cannot look at this crap-heap a moment longer.’) Then,
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EVOLVERs Spotlight – VMware Cloud on Dell TCO Calculator
How much could you potentially save in moving your current environment to VMware Cloud running on Dell? How do you help customers understand the potential cost implications and savings from various hosting choices? Mediafly worked with VMware and Dell to create a TCO Calculator to help. Prospects can self assess TCO savings and improvements in
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EVOLVERs Spotlight: Unit4 ERP ROI Calculator
It can be difficult for prospects to understand the potential productivity impacts and other benefits ERP improvements can deliver. However, this can be difficult for a buyer to understand, and even more difficult to quantify. And when you are asking a prospect’s organization to make a substantial change and investment, you have to move beyond
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EVOLVERs Spotlight: Unum HR Connect Value Calculator
Unum provides comprehensive insurance products to industries of all sizes, including providing disability insurance, life insurance, compliance and more. Unum has an integration with Workday to provide faster, simpler and more accurate ways to administer employee benefits. The Unum sales and marketing teams wanted to make it easier for prospects to understand the potential benefits
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Communicating and Quantifying Value: Future Proof Podcast with Steven Norman
I was thrilled to appear as a guest on Steven Norman’s Podcast, Future Proof Selling, a short while back… We discussed everything from why it’s critical to build and quantify value to the power of discovery assessments in building the business case for change, and much more! You can check out the full episode here:
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