Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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No Decisions? The Pipeline Challenge You Must Address Now
A staggering 40% of sales engagements and opportunities are not ending up in a win or lost to the competitions, but end up in a ‘no decision” or staying with incumbent vendor or legacy solution position. That means that well north of 60% of sales activity and hard earned opportunities are wasted. I was excited
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A Template for 2021: The World Class Virtual Selling Organization: With Alice Heiman
Virtual selling is here to stay, it is certainly not new, and there is no excuse for poor virtual engagements any longer. This according to my interview with Alice Heiman, one of the most experienced sales consultants and readiness professionals. In fact, according to Alice, the winners in 2021 and beyond will be those organizations that not only embrace virtual,
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Dynamic Selling: 7 Tips for Success
Dynamic selling is about aligning your selling plan to the customer’s buying process. Every customer (or group of customers when you’re selling into a business) has a different decision-making and purchasing process, which is why the selling process should be flexible enough to meet their needs. It requires developing relationships and making the effort to
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How Do I Implement a Value Enablement Program?
You want to implement a value enablement program. But not just any program – one that will scale and help drive additional business and growth with new prospects, and especially existing customers. So, how do you enable value selling the “right way”? That is a question we posed to the EVOLVERs community, and we compiled responses
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15 Strategies For Monitoring And Addressing Customer ‘Health’
Having loyal brand advocates can be a huge boost for any business. One crucial aspect of brand loyalty and advocacy is maintaining good, healthy customer relationships. By routinely checking in on your audience’s engagement and satisfaction, you will increase the chances that they will become advocates for your brand. The members of Forbes Business Development
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Evolving Sales and Marketing Messaging, Content and Conversations for Greater Market Access
Tom Pisello, the ROI Guy, Guest Interview on Stop the Sales Drop Podcast How do you engage with an evolving buyer and decision making committee? You have to reshape your messaging, turbo-charge your content and fuel better customer engagements, and in this guest interview, Tom Pisello delivers the specific advice you need to meet elevated
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Building the Foundation for Customer Satisfaction and Loyalty
Customer loyalty is essential to every company’s success. This is especially true in SaaS and other subscription-based business models that rely on renewals and expansions to sustain growth. With so many competitive options today, your profitability is dependent on your ability to build trust and brand loyalty with customers. Keeping your current customers happy and
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What is Sales Enablement?
A definition, the most popular tools, and best practices A quick Google search for sales enablement will get you over 12 million results. That’s a staggering number for a term that was coined a little over 20 years ago, and it shows the depth and breadth of the subject. It also highlights the level of
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Is It Worth Pursuing The Sale? 15 Critical Questions To Ask Prospects
A good salesperson can usually tell when they’re about to make a sale. A customer’s need for the product or service and their budget are often good indicators of which way they’re leaning. The key to recognizing whether or not these sales are worth pursuing is asking your lead the right questions. To do this,
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Marketers Perspective: Leveraging Content and Sales Enablement to Accelerate through the Turn: W/Shannon McNealy
In this interview we connected with Shannon McNealy, a rare mix of creative artist and smooth operator, recently named the Senior Marketing Manager for the Schiele Group, one of the largest print companies in the Midwest, and former-marketing manager and sales enablement pro for Abcomrents, a leading trade show rental provider. Shannon has worked for
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