Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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EVOLVERs Spotlight: Workday Value Estimator
Workday wanted to find a way to connect and engage better with Executives, helping to highlight challenges, present potential high-level outcomes and inspire action. The team at Workday grabbed the value experts at Mediafly to create an interactive diagnostic and value assessment tool. The Workday Value Estimator is used for executive outreach campaigns and on-line
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Mediafly Earns a Spot on Crain’s Chicago ‘Best Places To Work’ List for the Fourth Consecutive Year
Another year, another rank. Spring has sprung in Chicago and Mediafly has climbed to new heights on Crain’s ‘Best Places to Work’ list for the fourth year! Coming in at #64 (up from #77 in 2020), we are thrilled to again be recognized for our outstanding growth, culture, and work-life balance. At Mediafly, we pride
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EVOLVERs Spotlight: Cytel Solara Business Value Assessment
Solara is a clinical trial design selection cloud platform that combines overall insight and advanced analytics expertise to help accelerate and make clinical trial development more efficient and effective. The Solera sales and marketing teams wanted to help prospects more quickly understand the potential value that could be uniquely delivered by the Solera clinical trial
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EVOLVERs Spotlight: Examsoft Value Assessment
ExamSoft helps academic institutions improve student learning with secure assessment tools and software that provide valuable data, insights, and reports. Examsoft wanted to provide prospects with a quick, easy and credible way to determine the potential savings and value of implementing their solutions. Mediafly helped Examsoft to create and launch a new value assessment, a
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Value Enablement: What is Value Selling?
As sales interactions become increasingly digital and remote, sellers need to work smarter to capture buyers’ attention and win business. Moving from pitching products to value selling can help. In this article, we’ll answer: What is Value Selling? Why Should I Adopt a Value Selling Approach? What are the Benefits of Value Selling? How Do
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Value Acceleration: a Customer Lifecycle Approach
If building value specific to each customer is of interest, hear from Tom Pisello, the “ROI Guy” in this podcast brief on how to build value at each stage of the customer journey. With the rise of what Tom calls the CFno, he discusses the importance of Customer Everboarding to quickly establish value, continuously capture
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Value Acceleration (EVOLVE 2021 Spring w/ NxStage)
How do you present credible financial justification to convince economic focused buyers to change? How do you quickly migrate from ROI spreadsheets to a more effective value enablement solution? How do you scale the program so all sellers can better communicate and quantify differentiating value? We explore the answers to these questions and dive into
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Content 2.0 – The Art of the Possible (EVOLVE 2021 Spring w/ Sealed Air)
What do you improve the focus on existing strategic customers and enable better account management? How can you get sellers to quickly evolve from pitching products to selling with value? How can you be sure sellers are aware and enabled on all new initiatives, campaigns and products to fuel growth? These were the three key
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Content is King, Engagement is Queen (EVOLVE 2021 Spring w/ Laura Ramos – Forrester)
What content do buyers need to help make faster, better decisions? As a seller and marketer, what can I do to develop and deliver this content to best effect? We kicked off our EVOLVE 2021 Spring event with an interview of Laura Ramos, currently a VP and Principal Analyst at research firm Forrester, where she
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Digital Selling: Sales Enablement is the Icing on Your SugarCRM Cake
When you think of life’s perfect combinations, what comes to mind? You may think of the undeniable taste of peanut butter and chocolate, or the unstoppable duo of sand and sunshine. But in the context of today’s remote selling world, what is that perfect combination of tools that drive business growth? Sellers Must Make Changes
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