Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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Guest Contribution: Create Massive Leverage with the Last Week of 2021: 16 Experts Show You How to Master 2022 Now
How to Improve Your Growth Mindset, Sales Performance and Sales Enablement Practice For those of us in the Northern Hemisphere, the last week of the year is one of the darkest. New Year’s Day follows quickly on the heels of the winter solstice. In fact, the sun sets at about 4:25 here in the Chicago
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A digital-first present prioritizes personalized B2B buyer experiences
Editors note: A Digital-First Present Prioritizes Personalized B2B Buyer Experiences is a guest article written by our friends at Qualified. Enjoy! We have officially arrived at the digital-first present and personalized B2B buyer experiences are a requirement. We’ve been making our way here—the pandemic happened to expedite our timeline. We can track changes in buyer
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Guest Sales Reinvented Podcast: Identify and Overcome Your Gaps to Succeed with Virtual Selling
Discovery, Problem Alignment, Listening and Clear Value are all Critical Salespeople are still struggling to adapt to all of the changes that the Covid pandemic has brought about. Virtual selling is still largely at play, with some in-person interaction still sprinkled in. Tom Pisello believes that to adapt, you need to become laser-focused on helping
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Guest Podcast on Daily Sales Tips # 1049: Inspire, Inform and Guide Key Purchase Decisions
Driving Better Buyer Engagement by Upping Your Presence, Conversations and Presentations “In order to win the interaction game, you have to think less like a seller and more like a Netflix show producer.” – Tom Pisello How do you make every one of those additional buyer interactions stand out and count? In this daily sales
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Go-to-Market Predictions 2022: More Interactions, Increased Collaboration and Business Value Demand
Sales, Content and Value Enablement Take Center Stage in these Predictions from the ROI Guy: Tom Pisello As we move into 2022, go-to-market teams will face customers that are heavily motivated and engaged in making investments to transform while at the same time being more risk-averse and frugal. What does this mean for your team?
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3 content management system issues you need to address to boost customer engagement
Does your marketing team use a content management system to store, manage, and distribute content? Does the solution you have in place work in today’s digital selling environment? The majority of the buyer journey now happens digitally. And B2B buyers consume an average of 13 pieces of content before making a purchase. Today, it seems,
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On-Demand Webinar: 2022 B2B Trends Sales Executives Won’t Want to Miss (w/ Forrester)
According to a 2021 Forrester survey, 62% of B2B buyers say they can now develop selection criteria or finalize a vendor list solely on the basis of digital content. But that’s not necessarily bad news for sales leaders. Digital buyers mean an explosion of data sales organizations can leverage to sell the way buyers want
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How to improve sales forecast accuracy & hit revenue targets
“Improve sales forecast accuracy” is a top goal for many organizations in 2022. And why wouldn’t it be? Your sales forecast influences everything in your business, from hiring to resource allocation to revenue projections and production capacity decisions. But today’s sales forecasting methodologies are not only inconsistent and ineffective, they’re also time-consuming as 25% of
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A tribute to Jonathan Farrington
We had the pleasure of interviewing the wonderful Jonathan Farrington (Sandler Research and founder of Top Sales World) last May. Sadly, we recently learned that he has passed on. We wanted to pay tribute to his wit, knowledge, and discoveries. Please take a moment to listen to this insightful, engaging, and educational episode, focused on,
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EVOLVERs Spotlight – Citrix Virtual Apps and Desktops Service Value Assessment
Quantifying the savings and business value from Citrix virtual applications and desktop services Citrix wanted to launch a key go-to-market campaign to help prospects transition to Citrix Virtual Apps and Desktops Services. The key, helping potential buyers understand the savings and incremental business value opportunities that Citrix Virtual Apps and Desktop Services could deliver. In
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