Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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Five Revenue Enablement Predictions to make your 2022 a Success
The sales, content and value enablement initiatives you must consider over the next 12 months As we approach the New Year, we’ve been having more conversations with our EVOLVERs community about what 2022 has in store, in particular which top revenue enablement priorities and initiatives will garner the most attention and investments over the next
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EVOLVERs Spotlight: Webex Hybrid Work Readiness Assessment
Webex wanted to help their customers and prospects better understand the challenges of optimizing remote work, returning to the office, creating a support culture and securing and managing a hybrid work environment to success. In order to do this, they wanted to provide a mechanism for prospects and customers to evaluate and benchmark your organization’s
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Attract and retain top tech talent with professional development
If you’re struggling to attract and retain top tech talent, adding gimmicky perks to your benefits package is not the answer. Benefits that Help Attract and Retain Top Tech Talent A competitive job market might tempt you to add trendy perks such as free snacks or game rooms to your office to attract a large
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Growing Incomes from Outcomes: W/ Paul Henderson (The “Outcomes Guy”, Author and Speaker)
What is the difference between a Product and a Success Outcome, and why should you distill everything down to the one success outcome that makes your line of business unique? These are some of the questions Tom asked the Outcomes Guy, Speaker and Author, Paul Henderson in this important interview for value and customer success leaders.
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On-Demand – Sales Enablement Power Hour: Sales Enablement for Optimized Digital Selling
Most sales teams have gotten the basics of Digital Selling down by now. So how do you smooth out the remaining rough edges, differentiate, and elevate to the next Digital Selling level? In a live Roundtable, we’ll be discussing as a group the Digital Selling challenges we are facing, how to best resolve them with
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On-Demand: Revive Your Content – How Unforgettable Design Impacts Seller Success
Optimizing Sales, Content and Value Enablement for Sales Success Having the right content can really make a huge difference in winning a deal or being an also-ran. This according to Sean Goldie, VP of Revenue Enablement and Strategy for Account-Based Marketing (ABM) leader 6sense, as we interviewed him at our annual EVOLVE 2021 community event.
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The static eBook is dead. Interactive content is the future.
Interactive content has become somewhat of a buzzword over the last year-and-a-half. Why is it so important? It’s not just that this content is more visual and engaging. It also remedies some of the bigger sales challenges created by static content including eBooks. The eBook had a good run after becoming an obvious, easier-to-navigate successor
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On-Demand: Are you Struggling to Forecast and Hit Your Revenue Targets? You Are Not Alone
Leveraging activity, content, value and intent data and revenue intelligence to evolve forecasting and boost sales productivity, predictability and performance When surveyed, most organizations admit to just how much their forecasting ability falls short, despite how much effort is put into it. In fact, according to Forrester Consulting and LinkedIn research: 60% of sales leaders
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Do I need sales enablement technology?
It is the most challenging selling environment ever, leaving many corporations to wonder, “do I need sales enablement technology?” The answer is yes – and not just for your sellers. Who Needs Sales Enablement Technology? In 2021, your entire revenue team, from marketing to sales to customer care, needs the tools, education, processes, and content
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Three Tips For A Modern Approach To Sales Enablement (Forbes Biz Dev Council)
Advancing Sales Enablement to Meet new Digital Selling and Buyer Needs B2B selling was already in flux when Covid-19 hit and dramatically accelerated changes around purchase decisions. Forrester’s 2021 B2B Buying Study revealed the buying behaviors that shifted over the past year and a half, and highlighted significant decision friction and the resultant lengthening of
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