Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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Partner and Sales Enablement Made Easy with Interactive Presentations, Business Value and Workspaces
Driving Sales Enablement Excellence with better content, value-focus and content portals How do you better grow your business with channel /business partners and key prospect accounts? It’s all about leveraging sales enablement to centralize, promote and share important content, selling with business value and ROI, and improving tracking and intelligence to improve visibility and intelligence.
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Are marketing teams replacing sales reps?
83% of a typical B2B purchase decision happens before a buyer engages with a vendor. That means today’s marketers, not sales reps, have the most influence over B2B buyers. With marketing teams sitting in the driver seat for the majority of the B2B buyer journey, some organizations wonder if they’ll soon replace sales reps altogether.
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The Engagement Gap: Top 4 Factors Influencing Buyer Purchase Decisions and How Sellers Stack Up w/Andy Springer (Rain Group)
When Tom initially came across some research from Rain Group about the growing engagement gap between buyer and seller he was floored, and you will be too. The results illuminated the four top factors influencing buyer purchase decisions, and unfortunately, just how sellers are falling short now that we are all virtual selling. If you
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EVOLVERS Spotlight: LSQ FastTrack Working Capital Calculator
LSQ is an innovative finance provider for growing companies. They wanted to provide an asset to help their prospects and customers understand the ability to unlock working capital to help fuel investment and growth, as well as determine potential cost savings from managing your accounts payable and suppliers more efficiently. LSQ partnered with Mediafly to
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Virtual Selling Success: From Pitching to Prescribing with a Problem Solving 101 Approach: w/ Tim Wackel (Sales Trainer/Speaker/Sales Hall of Fame Inductee)
When selling virtually, sellers are reporting some serious challenges, including the ability to connect, get stakeholders together, gain consensus and instill confidence in the decision, this according to Gartner. So how do you best overcome each of these challenges? To understand how best we tapped the wisdom of Tim Wackel, a leading sales trainer, keynote speaker, and
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The ultimate value selling checklist
If you haven’t already transitioned from a traditional product pitch to value selling, you’re likely considering it. Research from Rain Group shows improving the ability to communicate value is a top priority for 70% of today’s sales organizations. And for good reason. According to Forrester Consulting, only 10% of buyers report sales reps are value-focused,
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Value Enablement Power Hour: Are you Leveraging Value Assessment Tools in Marketing Outreach to Better Inspire Opportunities to “Yes”?
When it comes to content that buyers like and leverage to make decisions, it’s hard to beat Value Marketing Tools. In fact, when asked, “Which content do you prefer to receive from a vendor you are interested in purchasing a solution from?”, “Value Assessment Tools” was one of the top assets at #2 with 42%
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A Step by Step Journey to Optimize Your Value Acceleration Program: w/ Scott Sendel (Palo Alto Networks)
It can be difficult to know where to best start, and what steps to take in the journey to optimize your value consulting group and value acceleration program for your organization. To learn what’s best, we interview Scott Sendel, currently the RVP of Insight and Value Services at Palo Alto Networks, and a long-time value
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Mediafly announces Evolved Selling™ award winners
There’s one thing everyone at Mediafly agrees on: we have the very best customers. During Mediafly’s EVOLVE 2021 Event, we recognized several of these forward-thinkers and innovators doing great things with Mediafly solutions at their organizations. Without further ado, here are the winners of the 2021 Evolved Selling Awards: Sales Enablement: The Sequel Sales Enablement
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If it Don’t Make Dollars It Don’t Make Sense
If it Don’t Make Dollars It Don’t Make Sense When it comes to your customers, unless you can prove to them that the proposed project will generate significant savings, boost productivity, reduce risk and drive transformation and growth, it is likely not going to get approved. Executives, the ever-larger buying-committee and the CF”No” are all
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