Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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Growing in a recession: 6 steps to sales coaching success
On Tuesday, June 14th, CNBC reported we officially entered a bear market with equity markets down 20% or more from their most recent all-time high. The market setback has top CEOs preparing for a recession, with 60% of business leaders expecting the economy to worsen over the next 6 months. Now more than ever, businesses
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17 ways marketers can use video messaging to engage digital buyers
B2B organizations struggle to connect with buyers in digital and hybrid environments. To reach today’s buyers, you must cut through the noise that keeps them distracted and less engaged. Today’s buyers receive endless emails, LinkedIn InMail, text messages, and cold calls — all without any context relative to what pains they are working to solve.
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The QR code is back: Maximize its impact at your next event
This year’s Coinbase Super Bowl ad was so popular that it crashed the Coinbase app. It also demonstrated how convenient QR codes make it to access and consume targeted content. With conferences and events resuming, we’ve been incorporating QR codes into our booth designs, creating unique opportunities for visitors to engage with the information that
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Why 60% of buyers don’t rely on B2B sales reps
In 2017, Forrester predicted the death of the B2B salesman, boldly asserting that one million B2B sales reps would be displaced by 2020. They argued modern B2B buyers prefer self-service and digital research, therefore, eliminating the need for sales reps, especially those who fail to add value to the buying experience. While this prediction never
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The cost of poor sales coaching
The job of a sales coach is to monitor individual members of a sales team, analyze performance data, and continuously coach them to improve. The idea is to reinforce positive behaviors, identify areas where sellers are deficient or struggling, then pinpoint and implement strategies to improve performance. Old School Sales Training Doesn’t Cut It A
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Conversation intelligence: 10 unexpected use cases
What is Conversation Intelligence? Conversation intelligence (CI) software records, transcribes and analyzes sales calls to deliver actionable insights on your market, messaging, and coaching. Listening to conversations between buyers and sellers offers plenty of use cases and insights. Conversation Intelligence is a powerful tool for sales coaching, training and ramping, understanding the market, and learning
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7 essential tools we’re using to navigate the transition to remote work and virtual selling
Two years ago, we published a blog post detailing seven essential tools we’re using to navigate the transition to remote work and virtual selling. Today, we’re still virtual selling, but our tools need an update. Before the coronavirus outbreak, only 20% of Americans worked from home. As of February 2022, roughly six-in-ten U.S. workers with
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What the NFL draft can teach us about forecasting sales pipeline
Last week, football fans excitedly tuned in to the 2022 NFL draft, or what The New York Times cynically dubbed “an annual demonstration of human overconfidence.” The New York Times article titled The Power of Humility makes a good point. While the Jaguars selected Travon Walker as the first overall pick in the 2022 NFL
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How to get greater ROI from sales coaching
A note from Mediafly: We will dive into how to optimize your sales coaching in a minute, but first (in case you missed it), we are excited to announce we have acquired ExecVision, a robust conversation intelligence solution that we will integrate into our Revenue360 platform. In addition to the powerful technology, the ExecVision team
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Highlights from The Forrester Wave™: Revenue Operations And Intelligence, Q1 2022
Great news! Forrester has released the first Forrester Wave™: Revenue Operations and Intelligence, and we’re thrilled to see InsightSquared included. Get your copy of the full report here. Just a few months ago, Mediafly acquired InsightSquared. Our customers see the value in revenue intelligence, know the power of data-driven enablement, and want visibility into their
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