Mediafly Blog
Mediafly
Mediafly + Synthesis: Joining Forces to Enhance Sales Enablement for the Financial World
In a May 2017 study, Forrester Research found an increase in inquiries from financial services firms looking to expand their sales enablement capabilities. Reasons behind the increase are a growing awareness of how agents leverage content and the discovery of new ways to engage better with customers.
Mediafly
Podcast: The Future of Sales Enablement for Asset Managers
As companies continue to try to wrap their heads around how to implement sales enablement, thinking about the future of it is even scarier. With technology rapidly evolving, trying to keep up with those changes is becoming more challenging every day. This is no different when it comes to sales enablement.Â
Mediafly
Selling Your Sales Enablement Business Case
In my recent webinar with Mediafly, I received queries on how to sell your sales enablement business case. This can be one of the biggest challenges as navigating through your organization and dealing with different personalities can make it a very complex process. Not sure how to sell your business case? Well, we got you covered!
Mediafly
10 Steps to Build your Sales Enablement Business Case
My webinar with Mediafly gave a detailed overview on how to create a business case for sales enablement. I received requests for more detail around the steps associated with a business case. In general, the steps for a business case are the same regardless of what investment you are going after, but sales enablement does require special attention in a few spots.
Mediafly
Making a Case for Efficiency within your Sales Organization
Understanding how to make day-to-day activities for sales personnel more efficient is a challenge most companies face. Part of the challenge comes from salespeople being responsible for several non-revenue generating activities. This forces sales to perform a balancing act in figuring how to meet quotas while accomplishing other administrative tasks.
Mediafly
Forrester Marketing Forum 2017: Aligning Marketing and Sales
Aligning marketing and sales teams within an organization is one of the biggest challenges that many large enterprises face today. As technology changes how we work and interact with customers, it is imperative that initiatives around digital transformation that align sales and marketing become part of a company’s goals.
