Podcast: The Future of Sales Enablement for Asset Managers

By Lindsey Tishgart | November 2, 2017

As companies try to wrap their heads around how to implement sales enablement, thinking about the future of it is even scarier. With technology rapidly evolving, trying to keep up with those changes is becoming more challenging every day. This is no different when it comes to sales enablement. 

On October 27, Mediafly was a guest host on SynthesisAutomating Investment Marketing podcast. Matt Suggs, EVP of Sales at Mediafly sat down with John Toepfer, CEO of Synthesis, to discuss what the future of sales enablement looks like for asset managers.

Some topics Matt discussed are how mobile technology is blurring the lines and the impacts digital transformation has on changing the way content management systems are being utilized. Matt notes that part of the solution is thinking of sales enablement in a more evolved way, an area that Mediafly continues to be an industry leader in through its Evolved Selling™ solution. Matt also discusses how specific Mediafly clients, such as MillerCoors, have found great success in thinking of sales enablement as being a more progressive path, where organizations can go through different stages in order to become Evolved Sellers.

You can learn more and listen to the full interview below:

Looking to learn more about Mediafly’s solution and change the way you interact with buyers? Follow us on social media and contact us to get the latest information on Mediafly, our platform, and how Evolved Selling™ can help take your organization to the next level.

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