Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
Read moreFeatured
Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
Read more
The 7 Revenue Intelligence Signals You Don’t Want To Miss
Revenue intelligence is all about using data analytics, machine learning, and AI to gather, analyze, and interpret customer and sales data to boost revenue growth and operational efficiency. Gartner defines revenue intelligence as, “third-party solutions that enhance the activity management, deal insights and pipeline analytics offered by sales force automation (SFA) platforms”. This involves collecting
Continue Reading...
Value selling and value management: It’s not rocket science, it’s rocket fuel
In today’s uncertain economy and hyper-competitive business environment, the best product, pitched by the best seller, doesn’t necessarily win. Companies that want to drive urgency and stand out from the competition must demonstrate value at every stage of the sales cycle, embracing value selling. Over the last five years the ways buyers buy has changed
Continue Reading...
Discover the depth & breadth of Mediafly in the Spring G2 Grid® report
Spring has officially arrived and that means another G2 Grid report has been released. As we move ahead our clocks, the revenue enablement and revenue intelligence technology spaces continue to evolve and advance at breakneck speed. Businesses are searching for solutions to effectively support their go-to-market teams, improve their customer experience, and differentiate themselves to
Continue Reading...
Lights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different. Back in 2015 as a newly minted principal analyst, I first met Carson Conant, Mediafly’s Founder and CEO when he and his team requested an advisory session. I had been on the job for two weeks
Continue Reading...
How to boost trade show ROI
Still passing out printed collateral at trade shows? Time to think again. Trade shows and events are a key part of many organizations’ marketing strategies. Events offer a unique opportunity for companies to showcase their products and services, meet potential customers, and network with industry peers. However, in recent years, there has been a shift
Continue Reading...
Value selling: what the experts have to say about adoption, methodology, ROI & more
Value selling is a crucial strategy for businesses looking to establish long-term relationships with their customers and break through the dreaded no-decision. However, it’s not always easy to execute effectively. That’s why we’ve turned to some of the top value-selling experts. Michelle Bai (Head of Analytics and Value, Digital Strategy Group at Adobe) and Jose
Continue Reading...
How to build a sales coaching culture that drives more revenue
Sales coaching is a crucial part of your sales program. On average, companies that invest in training and coaching their employees can expect a 353% return on investment, a 29% increase in win rate, an 8.4% increase in revenue year-over-year, and are 57% more effective than their competitors that have no formal training program. Yet,
Continue Reading...
How to shorten your sales cycle
When it comes to increasing revenue, most B2B teams focus on three core areas: Increasing win rates Growing your annual contract value (ACV) Winning deals faster While the 3rd of these options is usually considered the easiest and quickest to achieve, it’s also often the most misunderstood. Here, we’re breaking down how to shorten your
Continue Reading...
A proven framework to value sell at every touchpoint
So, you’re ready to move to value selling. You can see the sense in selling based on the value your solution brings to each customer, rather than wasting your customer’s attention on features and benefits that don’t speak to their needs. Value selling looks like the best way to serve your customers, and grow your
Continue Reading...
How to create more sales coaching impact with fewer calories burned
Cited as the most important role that frontline managers play by 74% of leading companies, sales coaching is a critical part of every sales organization. But, it can be very time-consuming for managers juggling many other responsibilities. To help, we’ve outlined how sales managers can create more sales coaching impact with fewer calories burned. What
Continue Reading...