Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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The Top Sales Content Management System Stats
Sales is changing. Buyers have more access to information and are coming armed to sales engagements with more information than ever before. Both buyers and sellers are overwhelmed by the amount of content available to them, but the importance of relevant content is only becoming more important. Today, relevant content means personalized content. Modern buyers
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5 Ways to Drive CRM Adoption & Maximize Your Sales Tech Investments
Unlike in the movie Field of Dreams, when it comes to Customer Relationship Management (CRM), year after year, users have proven, “if you build it, they won’t (necessarily) come.” CRMs are known as the lifeblood of every sales organization. The dollars and time invested by admins and ops teams is significant — and yet, nearly every
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5 Benefits of Using a Sales Content Management Tool
B2B sales has changed. Today’s buyers prefer to interact with buyers via digital channels, and are up to 70% through their research before they talk to a seller. With less time to influence more buyer stakeholders B2B sellers need to make the most of every interaction. Every piece of sales collateral needs to captivate buyers
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Sales Game Film: How Conversation Intelligence Transforms Seller Performance
In the book 1984, author George Orwell paints a bleak picture of a dystopian future where people conform because “Big Brother” is always watching them. Big Brother has become a symbol of government oppression and executive leadership gone bad. In business, it’s also become associated with conversation intelligence (CI) tools. In my experience selling CI,
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How Generative AI is Revolutionizing Revenue Enablement: Insights From Three Industry Experts
Last week I had one of those moments where I was reminded just how much I love my job! Being at the forefront of technological innovation I got to tap into the knowledge of some of the world’s top experts on the intersection of generative AI and revenue enablement. During our virtual round table, “Maximizing
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Pride Month: Why the World Needs Allies Now More Than Ever
From Bud Light to Target, Build-A-Bear to Disney, Starbucks to Kohl’s. The list of brands being attacked and “boycotted”, by a vocal minority for promoting inclusivity and acceptance is growing — quickly. Even Chick-fil-a, of all brands, is somehow facing backlash. Between social media and now AI-generated images and content, we’ve entered an era where
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The Evolution of Enablement: The Top 5 Differences Separating Revenue Enablement & Sales Enablement
In today’s dynamic and volatile business landscape, optimizing sales, marketing, and post-sales teams to drive revenue is crucial for success. Traditional sales enablement, which focuses on one team, is no longer sufficient. Forrester recently made the switch from sales enablement to revenue enablement, stating “The term ‘sales enablement’ is no longer an effective description of how
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Sales Management Systems & How To Implement Them
What is a Sales Management System? Effective sales management systems provide a complete system of best practices to achieve predictive forecast & pipeline management – high quality revenue intelligence. The key to success is a standardized process that all revenue leaders, frontline managers, and reps can follow. Having confidence in the data starts with strong
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Optimizing Conversation Intelligence With Call Dispositions
As buyers increasingly interact digitally they’re leaving behind treasure troves of data that can help revenue leaders enable their teams to be more effective than they’ve ever been able to be. Today, B2B buyers are up to 70% through their buying research before contacting sales. Yet, in many organizations data is siloed, with inconsistent reporting
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From Pride to Prejudice: Navigating Asian American Identity in a Changing World
Every year, AANHPI Heritage Month comes around, and every year, the only voices that get uplifted are the middle/upper class East Asian Americans, including those of Chinese, Japanese, and Korean descent. Sometimes lighter-skinned Southeast Asian Americans get recognition as well. Every year, Southeast, South, Southwest, Central Asian and Pacific Islanders are disappointed, but unsurprised to
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