Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
Read moreUpcoming Webinar: Drive Sales Transformation With Content Concierges
On September 3rd at 11 a.m. CST, Mediafly will be hosting a free webinar featuring Peter O’Neill, Vice President & Research Director of Forrester. Peter will discuss how salespeople should use and deliver marketing content to bridge the last mile of the sales process, and how marketers can optimize that content. We’d like to set
Continue Reading...Going Beyond the M in CRM and CMS
Every large company has a Content Management System (CMS) and/or Customer Relationship Management system (CRM). Companies like Salesforce, SAP, Oracle and Microsoft have long been promoting the need for these formerly on-premise and now cloud-based systems. And businesses have bought into the need, rolling out these solutions aggressively. While members of a company’s management and
Continue Reading...Inside Scoop: How Mediafly Built Their Windows and Mac Apps
Passing the “go” decision to build the Windows and Mac apps for Mediafly SalesKit and ProReview was one set of challenges. Deciding and refining the feature list was another set. Now comes the fun part: building the application. This post breaks down the decisions that were made at several levels to design and build the
Continue Reading...Mediafly Webinar Speaker Highlight: Forrester Vice President & Research Director, Peter O’Neill
On September 3rd, Mediafly will be hosting a webinar you won’t want to miss, with a speaker you won’t forget! This webinar, White Glove Delivery of Your Sales Content to Bridge the Last Mile, will equip you with the knowledge you need to create personalized sales content, along with giving you insight into how marketing
Continue Reading...Storage Is Not Distribution: Leverage the Full Content Lifecycle
Have you ever spent hours creating a great piece of content, and when it’s complete no one knows where to find it? When your content gets limited exposure, produces minimal results, and basically just sits there collecting digital dust, it leaves you wondering, “What have other marketers figured out that I’m missing?” Once you’ve finalized
Continue Reading...Creating Content That Rocks: What Marketing Metrics Matter?
Content plays an enormous role in the B2B sales cycle. Marketers everywhere are employing a content strategy to reach buyers. Yet, many struggle with measuring their effectiveness. Thanks to advancements in technology, marketing has become more data-driven over the years. When it comes to metrics, marketers tend to focus on top-of-the-funnel metrics like social shares,
Continue Reading...The Future is Bright for Cloud-Based Enterprise Mobility
As the air of mystery around the Cloud dissipates, companies are developing a clearer understanding of the role cloud computing will play in their future. According to a recent Oxford Economics study, companies are developing a more realistic and—in most cases—optimistic view of the Cloud’s utility as well as the challenges inherent in the adoption
Continue Reading...Removing the Confusion: Layman Definitions of Common Product & Engineering Terms
Every function within an organization has its own vernacular. Marketing talks about conversions, leads, MQLs, and SQLs. Sales talks about pipeline, qualified leads, prospects, and revenue. Product management and engineering are no exception. In this post, I will highlight a few of the most commonly used (and misunderstood) terms so that you can understand and
Continue Reading...Why Is a “Mobile” Company Building a Windows and Mac Application?
Mediafly’s technology truly is device agnostic. As we continue to build on the Mediafly platform, we’ve seen that success is determined by enabling contextual delivery and interaction with content that has been optimally mobilized to best-fit the device and use case. This product vision has helped us continually address the needs of complex sales and
Continue Reading...Battling for Market Share Armed with Information Enablement
Sales and marketing executives are focused on the same strategic battle: taking market share away from the competition. At the front lines of this effort is the sales force; information is their artillery. Successful managers realize enablement isn’t just about sales enablement—it’s a level beyond that. It’s about enabling information, which is how the company’s
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