Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
Read moreSales Content Exposed! Complex, Convoluted & Crappy
Sales and marketing still struggle to overcome barriers of alignment, and this has only amplified in the digital age. Content marketing assets are created, but many times sales reps elect not to use the content because it doesn’t serve their needs. So they end up creating “rogue” sales content. This affects marketing’s ability to manage
Continue Reading...Client Customized Content: How to Make Your Sales Meetings Dynamic
When it comes to prepping for a sales presentation, it’s not easy to predict exactly how the conversation will flow. Prospects often throw new information your way in the middle of a meeting, forcing you to completely change direction. Sometimes the information you need is not readily available, leaving you to appear unprepared as you
Continue Reading...The Content Divide: What Every Sales Rep Wants
Salespeople depend on marketing to deliver sales content they can use to tell a compelling story while addressing the problems buyers are facing. However, even with the plethora of content available to salespeople today, many still struggle to find exactly what they need, when they need it. Content might be disconnected from the realities salespeople
Continue Reading...How to Vet a Cloud-Based SaaS Vendor
A Google search of “top cloud-based SaaS vendors” pulls in a whopping 14,300,000 results including a variety of aggregated vendor lists. I know that conducting an RFP process is always tough, but for CIOs needing to invest in a cloud-based solution there’s a lot on the line. Of course security is the topic du jour,
Continue Reading...Attention Is the Only Commodity That Matters: How to Make Sales & Marketing Content More Concise
Today’s customers have more devices than ever before, and they are tethered to these devices around the clock. In fact, according to Forbes magazine, 91 percent of adults keep their smartphones within arm’s reach and 90 percent of text messages are read within three minutes of receipt. Meanwhile, the amount of time that people are
Continue Reading...8 Things Sales Must Know About Marketing
Sales and marketing alignment is the key to closing more deals and increasing revenue. Unfortunately, as Bill Carmody put it in a recent Inc. article, perfect alignment between the two departments is typically the exception. Sales and marketing tend to operate in silos. In order to drive sales and marketing alignment, I’ve summarized Carmody’s 8
Continue Reading...How to Build a Sales Team That Is Ready for the Digital Age
It is no secret that salespeople are seeing a dramatic shift in their role due to the advancement of technology. Some have even gone so far as to say that sales jobs will eventually become irrelevant. In fact, a recent study by Forrester concluded that by the year 2020, one million B2B sales jobs will
Continue Reading...Sales & Marketing Need to Stop Selling and Start Educating
As the economy speeds up, more products are entering the market. For business, this means more competition and growth challenges. In order for businesses to differentiate themselves and beat out the competition, they need to evolve their sales approach. No longer can sales afford to keep doing things their own way, selling the same solutions
Continue Reading...Increasing Sales Productivity with Mediafly – Part 2: How SalesKit Can Help Us Maximize Selling Time
Recently, we discussed the importance of creating a productive sales environment. In this blog, we’ll dive into some ways we can drive our day-to-day selling efficiencies. Finding the time to bring in a steady flow of new deals sometimes seems impossible. We are bogged down with activities like preparing for meetings and following up with
Continue Reading...Security Concerns Are Not a Good Excuse to Reject the Cloud
There is plenty of evidence stating that more companies are moving to the cloud. Likewise, there are many reports around why companies have yet to adopt it into their enterprise mobility strategy. For example, one report from Cloud Security Alliance (CSA) revealed that 60% of companies who have yet to move to the cloud are
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