Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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Mediafly + Synthesis: Joining Forces to Enhance Sales Enablement for the Financial World
In a May 2017 study, Forrester Research found an increase in inquiries from financial services firms looking to expand their sales enablement capabilities. Reasons behind the increase are a growing awareness of how agents leverage content and the discovery of new ways to engage better with customers.
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Podcast: The Future of Sales Enablement for Asset Managers
As companies continue to try to wrap their heads around how to implement sales enablement, thinking about the future of it is even scarier. With technology rapidly evolving, trying to keep up with those changes is becoming more challenging every day. This is no different when it comes to sales enablement.Â
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Selling Your Sales Enablement Business Case
In my recent webinar with Mediafly, I received queries on how to sell your sales enablement business case. This can be one of the biggest challenges as navigating through your organization and dealing with different personalities can make it a very complex process. Not sure how to sell your business case? Well, we got you covered!
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10 Steps to Build your Sales Enablement Business Case
My webinar with Mediafly gave a detailed overview on how to create a business case for sales enablement. I received requests for more detail around the steps associated with a business case. In general, the steps for a business case are the same regardless of what investment you are going after, but sales enablement does require special attention in a few spots.
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Making a Case for Efficiency within your Sales Organization
Understanding how to make day-to-day activities for sales personnel more efficient is a challenge most companies face. Part of the challenge comes from salespeople being responsible for several non-revenue generating activities. This forces sales to perform a balancing act in figuring how to meet quotas while accomplishing other administrative tasks.
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Forrester Marketing Forum 2017: Aligning Marketing and Sales
Aligning marketing and sales teams within an organization is one of the biggest challenges that many large enterprises face today. As technology changes how we work and interact with customers, it is imperative that initiatives around digital transformation that align sales and marketing become part of a company’s goals.
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Mediafly Customer Summit 2017: Collaborate. Inspire. Evolve.
Mediafly hosted its first ever customer summit on Tuesday, September 19th. The event’s 15 attendees came from nine different brands, all current practitioners of Mediafly’s Evolved Selling™ solution. Attendees took part in this inaugural event to collaborate and learn how the solution is being used in different ways across various industries.
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Why Mobility for Sales Engagement Matters
Mobility is on the rise everywhere, and it’s no different in the world of sales. As companies continue to evolve and adapt different technologies, being mobile is becoming a requirement in order to survive. Companies now expect that sellers also adapt with them.
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Day in the Life at Mediafly: Business Development Specialist
After being at Mediafly for just under a year, Business Development Specialist, Tony Panega, has learned firsthand what the company culture and environment is all about. Working at Mediafly goes beyond a great culture, but is a place where you can really grow your sales career in the tech industry.
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Sales Horror Stories: A Suggs Collection
In my 20 years of sales, I have seen presentations that were shining beacons of marketing perfection. But 20 years is much too long to avoid any mishaps. I have gathered quite the collection of sales horror stories from presenters arriving late to meetings, all the way to inappropriate jokes kicking off a meeting full of Fortune 500 companies. It’s safe to say I have never been bored in the sales world.
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