Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
Read moreFeatured
Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
Read more
CRM: A Piece of the Sales Enablement Equation
When you hear the term “sales enablement,” you may think of a CRM (customer relationship management) tool. While CRM is a big part of the sales enablement equation, it is most effective when integrated in a way that truly helps the sales reps.
Continue Reading...
5 Areas to Consider when Evaluating a Sales Enablement Technology for Digital Transformation
The process of selecting a sales enablement technology can be daunting when the stakes are high for the organization. Use this guide to structure your sales enablement evaluation and find the vendor that meets your needs. 1) Business Value & Alignment Confirm this solution will work for all stakeholders including Sales, Marketing and IT teams.
Continue Reading...
Content Management: A Piece of the Sales Enablement Equation
Content management is primarily seen as a marketing tool, but it is also one of the most critical pieces of the sales enablement equation. A robust content management system (CMS) will store content in one place for sales reps while giving them confidence that they’re using the most up-to-date materials. At the same time, it
Continue Reading...
Sales Enablement Guide to Engaging The Modern B2B Buyer
Sales enablement technology: Leveraging a mobile platform for strategic selling The behaviors of B2B buyers are changing, and sales transformation is no longer an option. The modern B2B buyer has evolved into a hybrid of characteristics seen in B2B and B2C consumers. Their engagement preferences have changed as they’re more self-directed when it comes to
Continue Reading...
Sales Enablement Solutions: How New Technology Allows Sellers to Escape Their Comfort Zones
Sellers in traditional businesses like financial services, manufacturing, and consumer goods tend to become experts in specific products and services, and as a result, become comfortable and talented at selling only those products or services.
Continue Reading...
B2B Buyers Are Changing
Today’s B2B buyers are changing their behaviors, and as a result, the traditional sales process is no longer traditional. With increased access to information about products, industry knowledge and competitive intel, buyers have more power when entering into the sales process. The additional resources buyers have at their fingertips allows them to conduct their own
Continue Reading...
4 Key Takeaways from Super Bowl LII for B2B Marketers and Sellers
The Super Bowl is known for airing new commercials with innovative perspectives and messages. Though the majority of these spots are B2C brands, B2B marketers can learn from their success.
Continue Reading...
Three-Part Framework to Close the Gap Between Buyers and Sellers
Tackling the disconnect between buyers and sellers in the sales and marketing ecosystem is a challenge for companies of all sizes, and across all industries. While only 8% of buyers believe sellers are adding value, buyers will purchase from sellers who can provide clear insight and a path to value 74% of the time.
Continue Reading...
Improving Sales Effectiveness to Meet Buyer Expectations
When sellers are restrained by tasks such as finding recent content, creating presentations and completing follow-up steps, little time remains to spend selling. The downside to sales admin work is less time in front of buyers.
Continue Reading...
2018 Sales Enablement Opportunities for Growth
As we prepare for 2018, it’s important to look back on 2017. By reviewing emerging trends in the industry, we can further sales enablement’s overall mission to create successful selling experiences.
Continue Reading...