Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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Create Togetherness – with Jeff Davis
I interviewed Jeff Davis, a sales and marketing alignment expert, author and international keynote speaker. We discussed his book: Create Togetherness: Aligning Sales and Marketing to Drive Revenue Growth, to provide practical tips to help you identify and begin to address your sales and marketing alignment issues. Jeff had some wonderful insight into growing and changing
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Lessons Learned on Scaling a Value Selling Program – with Bill Weinberg
We spoke to Bill Weinberg of MicroFocus and learned how important value selling tools are to him and his team. He created a wonderfully effective system that helped his three person team get over a thousand sellers to EVOLVE!! On selling products vs. value… “One of the things that we were focused on doing is
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5 Must-Dos For A Killer 2020 Sales Enablement Strategy
Better quota achievement. Better win rates. Bigger deal size. Accelerated sales cycles. Every company, regardless of size or digital maturity, can benefit from sales enablement and value selling technology, yet less than 8% have taken the leap. Why? Last week, Tom Pisello, the ROI guy, participated in a webinar, interviewing esteemed Forrester Principal Analyst Dr.
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Amazing Sales Enablement Successes: Four Examples – with Matt Suggs
When you’re a sales leader for some of the best like Oracle, Ariba and GE, you learn a thing or two about engaging prospects, planning and preparing, as well as enabling sales teams. In this session with Matt Suggs, EVP of Sales for sales enablement leader Mediafly, we dive into real world examples from Pepsico, Miller Coors and
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5 Must-Dos For A Killer 2020 Sales Enablement Strategy
With over 7,400 jobs with ‘Sales Enablement’ in the title posted on Linkedin today, it’s safe to say the majority of companies understand the need to evolve their sales practices to meet growing buyer expectations. But for many companies, the sales enablement journey is entirely new territory. How do you ensure you’re leveraging sales enablement
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Kondo Your Content: How to “Spark joy” with impactful sales content that drives revenue
Whether you’ve read her book “The Life-Changing Magic of Tidying Up,” or binged her Netflix series, you’ve likely heard of the tidy titan Marie Kondo. Through compassionate coaxing, Kondo takes those with a tendency to cling to material items on a journey to identify items that “spark joy,” and honor, then let go of what
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Why We’re Thankful to Work at Mediafly
Our Thanksgiving dinner just got a whole lot bigger. Acquiring two companies (Alinean in October 2018 and iPresent in September 2019) has created more seats at the Mediafly table. A lot has changed, and yet, a lot has stayed the same. This year, we’re thankful to see the new faces, new solutions, new ideas, new
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From Pitching Products to Communicating Value – with Neil Menard
When it comes to successful sales leaders in financial services, it’s hard to beat Neil Menard’s track record. In this episode, we got to learn from one of the best, as he discussed lessons learned evolving an old school sales approach and how to build a world class sales organization. Here are a few great
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Myth Busters: Podcast interview – with Carson Conant
In this episode, we feature Carson Conant, the CEO of sales enablement firm, Mediafly. In a lively discussion where we pulled the covers back on four common Sales Enablement myths. Many Sales Professionals believe implementing Sales Enablement practices are costly, complex, and ineffective. We discuss how easy and beneficial it actually is to implement Sales Enablement
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FORBES – The 4Ps of Interactive Content
In today’s buying cycle, sellers are tasked with providing valuable information on their solutions or services while addressing the concerns and needs of decision-makers. What was once a single decision-maker per company often expands to multiple decision-makers. To address today’s skeptical and frugal buyers, sellers should drive personalized, value-based conversations with prospects. This new article
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