Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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7 Reasons To Transform Your Existing Sales Spreadsheets into Value Selling Tools
You thought your sales meeting went well; in fact, it did. You connected with the buyer and made a strong business case for why your solution can solve their problem. The thing is, it wasn’t enough. More than half of buyers today walk away from deal cycles with no decision. If they can’t financially justify
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Data Dilemma: Don’t Let Your Sales Enablement Software Hold You Back
Big data is everywhere. Think about it. This morning, I scrolled through my email as I waited for my first cup of tea to steep. I know, “don’t look at your phone first thing in the morning” and all that, but as a mom of two small children, time is in short supply. Among the
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Webinar: Why ROI / TCO Spreadsheets Don’t Work
Adoption, Scale, Reporting, Security, Intelligence … Just a few of the issues. How you can evolve your existing business value spreadsheets to create compelling, interactive tools that will help you improve adoption and scale your value efforts? Join Dan Sixsmith (Sales is King) and Tom Pisello (the ROI Guy) on February 5th to find out!
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Up -Level Your Sales Enablement!
In an interview with the incomparable Mary Shea of Forrester, we discussed the changing climate of sales and sales enablement. One of the many topics she provided clear and valuable insight on was the seemingly steady merge of transacting and engaging both on and off line… “When you think about the silos that have existed
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How To Make One Good Piece of Sales or Marketing Content Work 10 Different Ways
Chances are you’ve seen ads or commercial spots for Disney’s latest hit Frozen 2. Ana and Elsa returned to the big screen late last year to shatter just about every box office record. It’s a rare thing for a sequel to outshine the original motion picture, but Frozen 2 managed and is now the highest-grossing
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Lessons Learned Scaling a Value Selling Program – With Zach Rickenbach
What do ultrarunning and value consulting have in common? In this episode, we interview Zach Rickenbach, a value consultant for identify and access management firm Okta, to learn how he and the Okta team scaled their value selling program to engage over 2,000 prospects and customers each year. One of the most impactful insights he shared was
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Expand Selling-Using ROI to Secure and Grow Subscription Revenue – with Jack Keen
Often customers need tangible proof that the purchase produced a return on investment in order to renew or expand the relationship, however most solution providers don’t do a good job of being able to quantify the realized value provided. In this interview, we discuss the importance of Realized Value, what providers are struggling with today,
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Mediafly Shines as Sales Enablement Triple Threat in G2’s Winter 2020 Reports
G2 has released its Winter 2020 reports and Mediafly has much to celebrate. While named a High Performer among other major sales enablement providers in G2’s Grid® Report for Sales Enablement, Mediafly is the only major player in the sales enablement space to be featured in G2’s Grid Reports for Digital Asset Management and Presentation.
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SharePoint is not Sales Enablement and Other Tips for Sales Professionals
While 61% of organizations surveyed in a recent CSO Insights study stated they have a sales enablement function, only 34.4% of those respondents indicated they are meeting the majority of their sales enablement expectations. And I’m not surprised. Sales enablement can mean different things to different organizations, and in reality, few are getting it right.
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Overcoming Tribal Bias to Achieve Success– with Kate Migon
Kate Migon is a successful leader, honing her sales craft since her first sales job in high school. But every once in a while, you face that challenging situation. One which tests your mettle and makes you even more passionate about wanting to do well. In this episode, we explore just such a situation, the lessons Kate learned, and how it
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