Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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Buyer Enablement: Evolving from Seller to Concierge
Today’s B2B buyer is part of a growing internal committee that must answer critical questions throughout the purchase decision cycle journey – to get from a spark of an idea to committed purchase. As the buyer’s journey progresses, the champion and decision-making team has to justify precious resources and budget to the effort and navigate
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Breaking Through to Busy Executive Prospects- with Stan Carpenter
I had the pleasure of interviewing successful sales leader turned entrepreneur Stan Carpenter. He is currently the founder and President of Alterna Capital Solutions, providing alternative funding for small businesses, and prior, a sales leader for LSQ Funding, Sara Lee and Kellogg. Stan had a lot to share. One topic I truly resonated with was
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EVOLVER Spotlight: Hootsuite Social Media Maturity
Hootsuite wanted to help their prospects and customers better understand where they were on their social media journey, and what next steps they should consider to drive improvement. The key, to help customers answer: Where are you today? How do you compare? Where should you go next? Mediafly worked with Hootsuite to develop and launch
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EVOLVER Spotlight: 6va – The business value of better ABM
EVOLVER Spotlight: 6va – The business value of better ABM Latane Conant, 6sense’s CMO wanted to separate her ABM solution from the pack, using tangible business value as one of the key differentiators. In order to get prospects to prioritize their challenges and understand the unique business value 6sense could deliver, 6sense worked with Mediafly
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From Leads to Engagement: How Sales Enablement Can Boost Marketing Effectiveness and Revenue
B2B Buying Is More Complex Without question, the B2B buying process has become more complex and difficult to navigate than ever before. In fact, Gartner data shows that 77% of B2B buyers state that their latest purchase was very complex or difficult. There are many dynamics that have caused this process to become more complex
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B2B Buyers Go Digital: Are You Adding Value or Creating Friction?
I am excited to have an upcoming live event with Mary Shea PhD from Forrester, and as I was prepping my interview questions, I was taken aback by several of Forrester’s recent research results. First, B2B sellers are seriously struggling with internal purchase decision challenges, with: 78% indicating that their top internal decision-making challenge is
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Talking Channel Partner Enablement, with Nigel Postings of Bizcise…
I had the pleasure of interviewing the very charming and informative Nigel Postings of Bizcise, and he shared some wonderful insights regarding the importance of Channel Partner Enablement. “96-97% of revenue from my stuff came through channel. And it is STILL the same and just as important today… We talk to many clients, and having
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Dave Brock on the toughest and most important job in sales: Being a leader on the front lines…
After being in the biz and around the block at IBM, Tektronix, and writing a book, you learn a thing or two! Dave Brock, founder and CEO of Partners In EXCELLENCE, had some simple yet rock-solid advice for the new sales generation… “I would tend to say where I got into the greatest trouble and
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“Death” By Power Point…
Has this happened to you? And what exactly IS It? Have you ever thought about how your go-to visual aid could actually be what’s keeping you from closing deals? You might have great sellers with an awesome product to present, but somehow your sales presentations continue to fall flat. As the chief evangelist at a
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7 Reasons To Transform Your Existing Sales Spreadsheets into Value Selling Tools
You thought your sales meeting went well; in fact, it did. You connected with the buyer and made a strong business case for why your solution can solve their problem. The thing is, it wasn’t enough. More than half of buyers today walk away from deal cycles with no decision. If they can’t financially justify
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