Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
Read moreAs Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
Read moreAs buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreEven if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
Read moreTwo things are guaranteed this time of year: the summer solstice and the Summer G2 Grid® Reports. Much like the solstice recognizing the sun at its highest point in the sky, G2’s latest reports recognize standout sales enablement solution providers reaching new heights. This year, Mediafly appears in ten summer reports across three categories including
Continue Reading...Top-performing B2B sales reps have evolved their success methods to meet changing customer demands and remain at the top of their game. Looking at these sales champs, we notice three key challenges they were able to overcome, and characteristics that lead to their continued over-achievement. The best, these are all traits which can be replicated
Continue Reading...Value Selling is a sales methodology that prioritizes quantifying and communicating the value of products and services to buyers over product features and capabilities. Sellers who adopt a value selling approach avoid pitching products. They instead focus their sales efforts on uncovering and dissecting buyer challenges and communicating how their products or services can help
Continue Reading...A staggering 40% of sales engagements and opportunities are not ending up in a win or lost to the competitions, but end up in a ‘no decision” or staying with incumbent vendor or legacy solution position. That means that well north of 60% of sales activity and hard earned opportunities are wasted. I was excited
Continue Reading...Virtual selling is here to stay, it is certainly not new, and there is no excuse for poor virtual engagements any longer. This according to my interview with Alice Heiman, one of the most experienced sales consultants and readiness professionals. In fact, according to Alice, the winners in 2021 and beyond will be those organizations that not only embrace virtual,
Continue Reading...Dynamic selling is about aligning your selling plan to the customer’s buying process. Every customer (or group of customers when you’re selling into a business) has a different decision-making and purchasing process, which is why the selling process should be flexible enough to meet their needs. It requires developing relationships and making the effort to
Continue Reading...You want to implement a value enablement program. But not just any program – one that will scale and help drive additional business and growth with new prospects, and especially existing customers. So, how do you enable value selling the “right way”? That is a question we posed to the EVOLVERs community, and we compiled responses
Continue Reading...Having loyal brand advocates can be a huge boost for any business. One crucial aspect of brand loyalty and advocacy is maintaining good, healthy customer relationships. By routinely checking in on your audience’s engagement and satisfaction, you will increase the chances that they will become advocates for your brand. The members of Forbes Business Development
Continue Reading...Tom Pisello, the ROI Guy, Guest Interview on Stop the Sales Drop Podcast How do you engage with an evolving buyer and decision making committee? You have to reshape your messaging, turbo-charge your content and fuel better customer engagements, and in this guest interview, Tom Pisello delivers the specific advice you need to meet elevated
Continue Reading...Customer loyalty is essential to every company’s success. This is especially true in SaaS and other subscription-based business models that rely on renewals and expansions to sustain growth. With so many competitive options today, your profitability is dependent on your ability to build trust and brand loyalty with customers. Keeping your current customers happy and
Continue Reading...