Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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The ultimate value selling checklist
If you haven’t already transitioned from a traditional product pitch to value selling, you’re likely considering it. Research from Rain Group shows improving the ability to communicate value is a top priority for 70% of today’s sales organizations. And for good reason. According to Forrester Consulting, only 10% of buyers report sales reps are value-focused,
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Value Enablement Power Hour: Are you Leveraging Value Assessment Tools in Marketing Outreach to Better Inspire Opportunities to “Yes”?
When it comes to content that buyers like and leverage to make decisions, it’s hard to beat Value Marketing Tools. In fact, when asked, “Which content do you prefer to receive from a vendor you are interested in purchasing a solution from?”, “Value Assessment Tools” was one of the top assets at #2 with 42%
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A Step by Step Journey to Optimize Your Value Acceleration Program: w/ Scott Sendel (Palo Alto Networks)
It can be difficult to know where to best start, and what steps to take in the journey to optimize your value consulting group and value acceleration program for your organization. To learn what’s best, we interview Scott Sendel, currently the RVP of Insight and Value Services at Palo Alto Networks, and a long-time value
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Mediafly announces Evolved Selling™ award winners
There’s one thing everyone at Mediafly agrees on: we have the very best customers. During Mediafly’s EVOLVE 2021 Event, we recognized several of these forward-thinkers and innovators doing great things with Mediafly solutions at their organizations. Without further ado, here are the winners of the 2021 Evolved Selling Awards: Sales Enablement: The Sequel Sales Enablement
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If it Don’t Make Dollars It Don’t Make Sense
If it Don’t Make Dollars It Don’t Make Sense When it comes to your customers, unless you can prove to them that the proposed project will generate significant savings, boost productivity, reduce risk and drive transformation and growth, it is likely not going to get approved. Executives, the ever-larger buying-committee and the CF”No” are all
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Remote Selling ViewPoints Interview (Smart Selling Tools)
Optimize your sales, content and value enablement for remote selling success Remote selling doesn’t just mean presenting online instead of in person. The implications of remote or virtual selling are turning out to be vast. For sure, game-changing. Our ROI Guy, Tom Pisello, was interviewed by Nancy Nardin and Smart Selling Tools to get his
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Revenue Intelligence: Leveraging Activity, Engagement and Intent for Better Sales Forecasting
Leveraging Sales, Content and Value Enablement Insights to Drive Revenue Performance If you ask a sales rep, manager, or leader: “What is your least favorite meeting of the week?” almost all of them would say the dreaded Forecasting call. Clearly, forecasts are important, to assure predictable revenue and that growth goals are met, but how
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From Value Tools to Driving Value into Everything We Do: w/ Nic Bishara (Director Sales Operations at Objective Corporation)
Not only did this value team figure out how to most effectively propose business value improvements to it’s public sector prospects, it managed to weave value across the customer lifecycle and into their solutions and purpose. In this interview with Nick Bishara, the Director Sales Operations at Objective Corporation, he and Tom Pisello discussed how
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6 key takeaways from Mediafly’s EVOLVE 2021 event
That’s a wrap on EVOLVE 2021! Featuring speakers from Forrester Research, PING Identity, 6sense, and more, Mediafly’s flagship event ignited the content engagement revolution with expert insights on how to create a more interactive, value-focused, and impactful B2B buyer journey. From exciting Mediafly product announcements to fascinating new sales enablement trends, EVOLVE was jam-packed with
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EVOLVERS Spotlight: TIBCO Analytics Maturity Assessment
TIBCO wanted to take a capability and maturity assessment for their analytics solution, and make it available for customers to run self-service. TIBCO partnered with Mediafly to take a spreadsheet based model and create an on-line Analytics Maturity Assessment. This easy to use and powerful self assessment provides an assessment and peer comparison report in
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