Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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Sales training vs. sales readiness: Making the case for just-in-time learning
Why do some sellers have more success than others? Is it luck? Drive? Territory? A seller’s success comes down to their ability to adapt in the moment to provide value to the buyer. To do this, sellers must have the proper knowledge, skills, and awareness to conduct the right conversations at the right time. So
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4 barriers to a frictionless customer journey (and how to solve them)
Today’s customer journey is a mess. As buyers increasingly adopt digital, self-service channels, 43% say they’d prefer not to talk to a sales rep at all. While we can attribute some of this to evolving buyer preferences and behaviors, the reality is that most sellers don’t understand their buyers, creating an uninspired, uninformed customer experience.
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Introducing Revenue360: A better B2B selling and buying experience
Forget everything you know about the B2B selling and buying experience. Today, everything changes. It’s a big day for the Mediafly community and revenue teams everywhere. For over a decade, we’ve operated under the mindset that customers expect and deserve more. And that sellers who deliver a standout experience while respecting buyer preferences will be
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How to close your sales presentation with a killer call-to-action
Let’s talk about the infamous call-to-action. Because it’s frustrating when something good ends badly. Titanic, anyone? There was definitely room for two on that board, James Cameron! In all seriousness, though, seeing a sales presentation end badly when it’s otherwise been stimulating and engaging is like watching a brilliant film go sour at the end.
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The great resignation: 5 strategies for managers to overcome disengagement and attrition
According to the U.S. Bureau of Labor Statistics, 4 million people quit their jobs in July 2021. Resignations are on the rise, leading to a record 10.9 million open jobs at the end of July and a continued wave of resignations through the end of the year. This is largely due to remote work burnout
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International women’s day 2022: Our female ‘flyers’ offer their honest perspectives
For the last four years, I’ve looked forward to writing our annual International Women’s Day blog. I treat this as a time to check in with my female colleagues on things below the surface. Sure, we have our #mfly-women channel on Slack and many of us see each other on countless Zoom meetings each week,
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Thank you, EVOLVERS community: Host Tom Pisello, the ROI guy, retires
Throughout my long 30 year entrepreneurial career I’ve had the opportunity to work with some amazing people to create two companies from scratch, help start another half a dozen, write three business books, and help create the Value Enablement / Management market. High on my list of accomplishments is the work we have done with
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The state of interactive content in 2022
New data from Mediafly confirms B2B buyers’ preference for interactive content and presentations in an increasingly digital selling environment. On average, B2B marketers designate 20-30% of their marketing budgets to content marketing. Why so much? Because content is one of the most powerful tools in a revenue team’s toolkit. A successful content strategy will produce
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How to improve sales forecast accuracy, enhance buyer engagement & accelerate revenue in 2022
When we talk to sales leaders, we often hear the same litany of challenges: “I need to improve sales forecast accuracy.” “My sellers are struggling to engage buyers and close deals.” “My team is not hitting revenue targets.” Today’s increasingly digital and self-service buyers compound these challenges. The buyer journey is no longer linear and
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Defining the Building Blocks of Sales Enablement: w/Mike Kunkle (VP Sales Effectiveness Services-SPARXiQ)
We were so lucky to have the wonderful Mike Kunkle, one of the top sales enablement thought leaders, author of the new book “The Building Blocks of Sales Enablement” and currently Vice President, Sales Effectiveness Services for sales growth consultancy SPARXiQ as a guest a short time ago. When you want to evolve and elevate
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