Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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5 proven strategies to increase conversion rates
Ah, the annual planning process. Whether you love or hate it, it is part of the job for any B2B go-to-marketer. The mission — assess current marketing efforts, set goals for the upcoming year, and develop a roadmap for achieving those goals. Reasonable, yes. Easy, absolutely not. Your job is to grow the pipeline, increase
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Top 5 predictions for B2B revenue teams in 2023
As we close out the year and begin to prepare for 2023, many revenue leaders are wondering what the next year will bring… Good news! We’ve got some ideas to share. Mediafly CMO Lindsey Tishgart sat down with our featured guest speaker Forrester Principal Analyst Rick Bradberry on a recent webinar to discuss the top
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How to reduce costs across your sales tech stack
For many B2B companies, sales tech stack consolidation is top of mind heading into 2023. And for good reason. While the average company spends over $10k per rep/per year on sales tech, the vast investment has not translated to sales productivity or increased win rates. In fact, according to Forrester, only 53% of sales reps
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How to create a content strategy that fuels the customer experience
Content across the customer experience can sometimes feel disconnected. Because different people across your organization create content for various use cases and audiences, the content your customers receive throughout their lifecycle can expose a lack of alignment, coordination, or cohesiveness. So how do you fix it? On a recent webinar, Mediafly CMO Lindsey Tishgart sat
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New research + opportunities to uplevel your sales enablement strategy in 2023
Curious how your sales enablement strategy stacks up? In May 2022, Mediafly, in partnership with RevOps Squared, conducted a Future of Revenue Enablement study, a survey of more than 300 B2B enterprises designed to uncover best practices in Sales Enablement across processes, tools, management, and measurement. As the current economic downturn forces B2B companies to
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Highlights from The Forrester Wave™: Sales Content Solutions, Q4 2022
Great news! Forrester has released The Forrester Wave™: Sales Content Solutions, Q4 2022, and we’re thrilled to see Mediafly included. At Mediafly, we’ve made it our focus to build out the most robust, all-encompassing sales content solutions that support go-to-market teams with everything from creating engaging, value-focused content to managing and delivering that content to
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13 statistics scaring today’s Revenue Leaders (and how to change them)
Happy Halloween! Whether you are a fan of spooky season or not, there is one thing all revenue leaders can agree on: the prospect of not meeting your revenue targets can be frightening enough to send Michael Myers running. But fear not. Save your nightmares (and potentially your quarter) with this round-up of scary stats
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What is value realization?
As the end of 2022 draws near, with continued economic uncertainty, closing deals can feel near impossible. A recent survey conducted by Mediafly, in partnership with RevOps Squared, revealed that 65% of B2B companies are leaning into value selling to help. But did you know sales isn’t the only commercial team that can benefit from
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How do you improve sales performance?
A note from Mediafly: We will dive into how to improve sales performance in a minute, but first (in case you missed it), we are excited to announce we have acquired Aptology, a leading talent intelligence solution that we will integrate into our Revenue360 platform. Most companies evaluate talent based on education, experience, and interviews.
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16 sales enablement statistics that will make you want to try it
The global sales enablement market is estimated to be worth around 2.4 billion dollars, with experts projecting that number will grow to $11 billion by 2032. Why are businesses in every industry all over the world prioritizing sales enablement like never before? When done right, sales enablement is a foolproof way to ensure all of
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