Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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Welcome 2022: The Year of Revenue Intelligence
When asked about our revenue enablement and operations predictions for 2022, the one priority that stands out the most to us, and what we believe 2022 will be all about is Revenue Intelligence. So, what is Revenue Intelligence and why is this so important that we are declaring 2022 to be the Year of Revenue
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How to prepare revenue teams to adapt to modern B2B buying behaviors
There is no question B2B buying behavior has evolved at an accelerated pace over the last two years. The shift to B2C-like behaviors means your buyers are even more comfortable completing their process digitally. Digital and hybrid selling models are here to stay, but not without creating an entirely new dynamic between buyers and revenue
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Forrester: 2022 B2B trends sales executives don’t want to miss
Key trends in sales, content and value enablement and revenue Intelligence As you put 2021 behind you and look forward to the New Year, it’s important to understand the latest insights and key trends to set the right strategy. To help, Tom Pisello, the ROI Guy, had the opportunity to interview Rick Bradberry, a Forrester
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Guest Podcast: How ROI Can Help Bridge the Buyer Expectation and Seller Performance Gap
Buyers Need ROI Help making Value Selling / Enablement a Selling Requirement It’s a weird world where both a buyer and seller are frustrated with the same sales process. Research tells us that 45% of buyers say sellers are unable to demonstrate an understanding of their business, 34% fail to apply their solution to their
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Gartner: Use Value Management Platforms to Assess and Convey Value to Buyers and Customers
Review of Value Enablement Challenges, Solutions and Mediafly’s ValueStory Solution Technology buyers require business cases for most purchases. In fact, Gartner research reports that that 92% of the time, line-of-business buyers must build business cases for any technology purchase. And if you leave it up to the buyers, you are sure to run into delays
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Guest Contribution: Create Massive Leverage with the Last Week of 2021: 16 Experts Show You How to Master 2022 Now
How to Improve Your Growth Mindset, Sales Performance and Sales Enablement Practice For those of us in the Northern Hemisphere, the last week of the year is one of the darkest. New Year’s Day follows quickly on the heels of the winter solstice. In fact, the sun sets at about 4:25 here in the Chicago
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A digital-first present prioritizes personalized B2B buyer experiences
Editors note: A Digital-First Present Prioritizes Personalized B2B Buyer Experiences is a guest article written by our friends at Qualified. Enjoy! We have officially arrived at the digital-first present and personalized B2B buyer experiences are a requirement. We’ve been making our way here—the pandemic happened to expedite our timeline. We can track changes in buyer
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Guest Sales Reinvented Podcast: Identify and Overcome Your Gaps to Succeed with Virtual Selling
Discovery, Problem Alignment, Listening and Clear Value are all Critical Salespeople are still struggling to adapt to all of the changes that the Covid pandemic has brought about. Virtual selling is still largely at play, with some in-person interaction still sprinkled in. Tom Pisello believes that to adapt, you need to become laser-focused on helping
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Guest Podcast on Daily Sales Tips # 1049: Inspire, Inform and Guide Key Purchase Decisions
Driving Better Buyer Engagement by Upping Your Presence, Conversations and Presentations “In order to win the interaction game, you have to think less like a seller and more like a Netflix show producer.” – Tom Pisello How do you make every one of those additional buyer interactions stand out and count? In this daily sales
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Go-to-Market Predictions 2022: More Interactions, Increased Collaboration and Business Value Demand
Sales, Content and Value Enablement Take Center Stage in these Predictions from the ROI Guy: Tom Pisello As we move into 2022, go-to-market teams will face customers that are heavily motivated and engaged in making investments to transform while at the same time being more risk-averse and frugal. What does this mean for your team?
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