Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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What is Sales Enablement?
A definition, the most popular tools, and best practices A quick Google search for sales enablement will get you over 12 million results. That’s a staggering number for a term that was coined a little over 20 years ago, and it shows the depth and breadth of the subject. It also highlights the level of
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Why Digital Sales Transformation Is Not Optional
Act now or risk being left behind. Today, more deals are being lost to a commitment to the status quo than to competitors. Moving towards digital sales transformation is non-negotiable if you wish to remain competitive and ultimately, to stay alive. It’s like merging onto a highway in a horse-drawn carriage. Not only do you
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Sales Enablement’s “Big Shift”
As you evolve your 2019 sales enablement strategy, read on for three guidelines from Mediafly’s Chief Evangelist, Tom Pisello, to help you enable more effective sales conversations. Let’s explore two very different sales scenarios. In scenario one, a well-dressed salesperson walks into a boardroom. He immediately launches into a somewhat dry, static PowerPoint presentation detailing
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How Sales Enablement Solves for the Changing Sales Landscape Outlined in Salesforce’s Latest Report
Salesforce is known for being a leader in CRM technology, but more recently they’ve expanded into the realm of professional research. In 2018, Salesforce Research surveyed over 2,900 global sales leaders and compiled their findings for the third edition of their “State of Sales” report. The themes captured in the report were echoed at Dreamforce,
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5 Reasons Showing ROI Enables Sellers to Win New Business
Today’s modern sellers leverage so many techniques and technologies when closing new business that it’s hard to pinpoint what makes the sale. It could be an outstanding demo, a glowing reference, or your discovery-based sales process, but with longer sales cycles and more buyer touchpoints, the reason a deal closes has become increasingly difficult to
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How Sales Enablement Technology Can Accelerate the Buyer Journey
It’s noisy out there. Regardless of where they are in the journey, buyers are increasingly overwhelmed with content, data and options, often finding it easier to put off a buying decision than make one. Cutting through the noise in a crowded marketplace means providing prospects with exactly the right content, at exactly the right time,
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From Static Sales Pitch to Interactive Sales Engagement
Sales engagements have transformed from one-way presentations to two-way interactions. Why? B2B buyers have changed their approach to buying products, services, and technology. They engage with sales reps later in the buying process and have higher expectations for what they will take away from sales conversations. With less time in front of buyers, sellers need
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Interactive Presentations: A Piece of the Sales Enablement Equation
Today’s modern B2B buyer is entering the sales process later and with more knowledge about product capabilities and competitive differences than ever before. A salesperson’s job has evolved from educating buyers on products to showing how a product or solution can deliver value to the buyer’s business or solve the buyer’s business challenge.
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