Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
Read moreIs Your Company a “Leader” or a “Follower” in Predictive Analytics?
Based off of Aberdeen article: “ Towards Segments of One: Predictive Analytics for Marketing Delivers the Future of Offer Management, Today” Personalized, one-to-one marketing. Everyone has heard about it yet few have seen it actually take action in their marketing departments. Tired of broken promises and eager to take the wheel, Aberdeen’s Trip Kucera and
Continue Reading...The 5 Pains of Selling and Reviewing Secure Content (and How to Solve Them)
You know the worry of too many people touching secure content, thus increasing the risk of it getting leaked or stolen. You’ve felt the panic caused by sales & pre-/post-production materials going “missing” when you need them the most. You’ve experienced the headache of using complicated software for a process that shouldn’t be so complex.
Continue Reading...Holding Onto Marketing Collateral Effectiveness
The old school way of marketing was governed by the goal to create large quantities of materials that would resonate with large quantities of people. When trying to achieve global reach and touch multiple industries it is extremely challenging to customize your marketing material and even harder to track its effectiveness. Holding onto marketing collateral
Continue Reading...5 Methods For Measuring Enterprise Mobility ROI
Measuring enterprise mobility ROI figures isn’t always the easiest task to accomplish. Enterprise mobile apps tout huge benefits, such as gains in productivity, simpler collaboration, and improving sales enablement. Let’s assume all of these benefits appeal to you, so you give enterprise mobility a shot. The following data points should be measured in order to
Continue Reading...Why We Are Excited About Android 4.3 Jelly Bean
Android 4.3 Jelly Bean was announced yesterday. It promises to be a very exciting release for Mediafly for a number of reasons. Support for MPEG-DASH. The MPEG-DASH specification promises to offer a major step forward in feature set, compatibility, and DRM support. More importantly, it shows a commitment by Google to provide industry-standard video playback
Continue Reading...Best In Class Mobile Transformation Strategy: Adapt or Get Left Behind
In Andrew Borg’s study “Enterprise-Grade Mobile Apps: Powering Organizational Transformation”, the Aberdeen Research Director explains that apps are no longer a “nice to have.” Apps are an integral part of the B2B landscape and redeem impressive tangible benefits simultaneously. Let’s explore the creation of a best in class mobile transformation strategy so you can navigate
Continue Reading...3 Critical Factors to Increase Mobile Sales Efficiency
Let’s face it. You’re busy and you’re always on the road. That’s just how it is. But there are ways to access the latest sales collateral, and customer information while still being able to customize them on the fly. Making you better, more efficient, and ultimately a less busy salesperson. More and more of the
Continue Reading...Mediafly Product Update: You Asked, We Listened…
You won’t believe what we were able to build. For the past several quarters, Mediafly has been seeing and hearing consistent themes from our customers across all of our product lines. To recap, here are our base products and their purpose. SalesKit: give our sales reps customized, personalized data, and tools to help them do
Continue Reading...Mediafly Product Update 2013 Q1
Welcome to the Mediafly Product Update for Q1 2013. In this post, we will cover new features to the entire Mediafly Platform made available over the first quarter of 2013. If you are an existing customer and have any questions, or want to learn more about how Mediafly’s Solutions can help your business, please don’t hesitate to contact
Continue Reading...Study: Tablets Becoming Favored Device for Writing Email
eMarketer recently highlighted an interesting behavioral trend among tablet users. Based upon a study of 4,400 iPad users in the US, conducted by Perion, tablets have now evolved into a favorite device not only for reading, but also for writing emails. Tablets have long been touted as great ways to consume content, while many have
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