Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
Read moreDon’t Be That Company. 5 Common Mistakes to Avoid When Going Mobile
Are we now living in an entirely “post-PC” world? Users today are leaving the laptop in its sleeve in favor of a smartphone or tablet. Whether it’s on the train home from the office, in business meetings, or at home on the couch between Mad Men episodes – tablets are becoming the hardware of choice.
Continue Reading...Connect Without A Connection
There is a lot of noise out there. It’s becoming increasingly challenging for buyers to know who to buy from and for providers to distinguish themselves from everyone else. The old adage, “people buy from those they like and trust,” rings truer now than ever before. Sales professionals are constantly looking for better ways to
Continue Reading...Enterprise Mobility Isn’t Just For Enterprises
It’s tough to avoid reading anything these days that isn’t related to enterprise mobility. That’s the way things are going and there’s no reason for it to slow down. The issue I have with it is that it has the reputation of only being something Enterprises with a capital E can/should do. Which is definitely
Continue Reading...Converting Redundant Marketing Collateral Into Compelling Content
All too often in content marketing, a resounding strategy is to create massive amounts of collateral that reach the largest possible target audience. This approach, while not inherently wrong, is being replicated to some extent by every other agency competing for the same audience. If you can reach everyone, you’re bound to find your customers…
Continue Reading...Check Your Deck: Correct Content to the Right Customer
Everyone makes mistakes. Perhaps you’ve locked your keys in your car. Maybe you forgot your cell phone at home the day you were expecting an important call from a contact. In a worst-case scenario, you might have even lost your wallet and were unable to treat a client to lunch. We’re only human and mistakes
Continue Reading...The Perfect Sales Pitch Is An App Away
No matter what type of sales role you’re in, one common goal rings true: you want to make a perfect sales pitch. When you execute the perfect sales pitch, your client has a blinding light bulb moment and establishes very early on that your product is the best fit for their unique needs. That being
Continue Reading...Say “No” to Slide Addiction. Say “Yes” to SalesKit
Have you ever considered that your go-to visual aid could actually be doing nothing to aid you? You may have the best sales people in the business with an awesome product to boot, but somehow presentations fall flat. It’s not their fault. Using the same canned, linear story for prospects whose own stories and concerns
Continue Reading...What Will Enterprise Mobility Look Like in 2020? [Infographic]
If you think smartphones and tablets are widespread now, the next seven years are on track to be a mobility gold rush. Total web-connected devices will hit the 30 billion mark. For the global enterprise mobility market, that means $140 billion a year in revenue. It also means that end users are becoming much more canny
Continue Reading...AngularJS and Interactives Create Awesome Workouts
Mediafly Interactives lets our customers create rich and engaging custom apps using Mediafly SalesKit and ProReview. Interactives are zip files consisting of HTML, CSS, JavaScript, and resources that can work entirely offline. You can learn more about Interactives in the API documentation. Angular.JS (or, Angular for short) is an open-source JavaScript framework that makes building MVC-like web
Continue Reading...Mediafly Best Practice Series: “Tailor As You Talk” with Ariba/SAP
Over the next few months, in partnership with our customers, Mediafly will be profiling certain uses of Mediafly that represent best practices in certain areas of mobile enablement. For this first installment, we are highlighting Ariba (an SAP company) and how they have used Mediafly to evolve the way their sales reps have conversations with
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