It’s tough to avoid reading anything these days that isn’t related to enterprise mobility. That’s the way things are going and there’s no reason for it to slow down. The issue I have with it is that it has the reputation of only being something Enterprises with a capital E can/should do. Which is definitely untrue. Enterprise mobility for small business is just as relevant and accessible.
Mobilization has the ability to take your small business and put it out in front of your competitors who aren’t ready or willing. Think of it like you’re “dressing for the job you want,” only you’re dressing your business like the business you want. This is easily attainable with an elegant mobile app.
Mobile Worker | Michael Coghlan | CC-BY-2.0
What Mobilization Offers The Small Business
First and foremost, mobilization is going to make you seem like you have the power of an enterprise and put you on par with some of the big guys. Mobile apps that enable business functions such as sales allow you to present yourself as a streamlined and professional level business. Plus, it bridges the gap left by the lack of shared services such as marketing, sales enablement, and sales ops.
Second, it’s going to help you stand out. In terms of meeting preparedness and creating a more engaging experience, mobilization greatly improves the entire point of sale process. These two areas, if you can excel in and master them, can be the difference between success and failure. The various mobile sales tools available allow you to take the little time you have in your day and help you milk out the most amount of value. So when that spot opportunity arises, you can get together pertinent information via your mobile device and plug it into a personalized presentation within minutes.
Third, it’s going to simplify. You’ll have all of your presentation materials and marketing collateral integrated into any device you might have. The efficiency gains that these larger companies are finding will be amplified in importance when it comes to smaller market players like you.
Enterprise mobility isn’t just for enterprises anymore. Take a moment to explore our mobile offerings for small business here.
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