Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
Read moreFewer Is Better: The Consolidation of Tablets and Laptops
IDC announced today that worldwide tablet sales growth is expected to slow to 7.2%, and that iPad shipments will decline by 12.7%, the first year-over-year decline in the history of the product’s existence. This is significantly different from their 2013 report, which showed a year-over-year growth rate of 50.6%. This announcement coincides with what I’ve been predicting
Continue Reading...Why Content Marketing Is the New Face of Sales
I recently came across an article from CMSWire.com entitled “It’s Time for Sales to Embrace Content Marketing” . In the article, author Amanda Wilson highlighted a few key points that have been addressed in previous Mediafly blog post, “Want Better Sales and Marketing? Here Are 5 Things You Must Do”. In addition to stressing the importance
Continue Reading...How My Time In the Military Prepared Me for A Role In Sales
Many years prior to joining Mediafly as the Director of Sales and Marketing, I was a technology officer in the U.S. Army. On paper, the world of sales and the military couldn’t appear more different. But even in the military, I learned a great deal about selling, persuasion and connecting with people. With the recent
Continue Reading...Closing the Customer Experience Gap
Customers are essential to a business, yet many companies today are unknowingly creating conditions for a customer experience gap. Performance, convenience, personalization, and trust are all things customers expect from a company they’re doing business with. If these expectations aren’t met, it can create a disconnect between a business and its customers. In a recent
Continue Reading...Striving for the Consumer-Grade Experience
Not so long ago, the IT Department was consumed with handling all of the back-end projects within their organization. This included everything from servers and storage infrastructure to managing data and interface designs. However, a recent article by CA Technologies uncovered the latest responsibility of IT across every industry: Responding to “Consumer Experience.” In the article, author
Continue Reading...Success with Mobility Requires Talent More than Technical Skills
When we consider what it takes to achieve success with mobility, one thing we cannot overlook is talent. Each time I bring up talent as part of a mobility strategy, I’m often met with that “deer in the headlights” look. I understand that talent management is typically used in the context of human resources, but
Continue Reading...The Key to Effective Collaboration: A Developer’s Perspective
It happened…again! You submit an assignment to your supervisor for approval, and then you hear the dreaded words, “This doesn’t make sense to me!” You immediately think to yourself, “I thought I explained this clearly–how could I have explained it any better?” One of the secrets to collaborating effectively with other departments is speaking each
Continue Reading...Creating Alignment Between Marketing and Sales
The shift from traditional methods of marketing to a more subtle inbound approach has left many organizations searching for entirely new strategies in order to capture a customer’s attention. As part of this new approach, marketing teams are being re-oriented to think more like content creators. Their job is not to sell directly to potential customers,
Continue Reading...Evolution of the Ultimate Hybrid Cloud
I suppose it was only a matter of time before the Cloud went hybrid. With an unsettled debate over public vs. private, this new and improved Cloud model encompasses what many would agree to be the best of both worlds. This latest technology update was highlighted in the BCW article, “Best of Breed with the
Continue Reading...Mediafly Planning for 2015
For Mediafly, the fourth quarter is always an exhilarating time as we bring on new customers, expand with current customers, add team members and begin planning for another successful year. As we review our third quarter success and focus turns to the plan for next year, we are keeping 3 key principles in mind: Focus
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