Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
Read moreFeatured
Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
Read moreHow to Build a Learning Company Culture
Among the many trends we have seen in enterprises in recent years, there has been a lot of buzz around creating a thriving company culture. Take companies like Google and Apple, for example—their ‘work hard, play hard’ philosophy is apparent in the massive gyms, lounges, and lavish cafes located throughout their workplace environments. With so
Continue Reading...What IT Can Learn from Sales
In order to evolve and stay relevant, it’s essential for workers to constantly hone their skills and knowledge. Just as today’s marketers must maintain a solid understanding of the latest marketing automation technology, IT professionals must remain up-to-date on the latest consumer insights. This idea of shared talent is highlighted in an article from ITWorld.com,
Continue Reading...What Marketers Must Know about Sales
If you follow Mediafly on social media, you probably have noticed that we spend quite a bit of time discussing the alignment between sales and marketing. This is due to the ongoing evolution that both of these departments are going through. Rather than remain as two disparate teams, sales and marketing have been brought together by
Continue Reading...Are These 10 Marketing Analytics on Your Radar?
Once upon a time, the term ‘analytics’ was reserved solely for data managers and the IT department. However, as globalization and mobilization have continued to grow within many organizations, analytics has also taken on a larger role. This means that it’s no longer acceptable for marketing to shy away from the numbers. Instead, marketers must
Continue Reading...Trends Transforming Enterprise IT
The IT departments of many companies can arguably be considered the face of technology. They’re the ones who are most familiar with the various gadgets and systems that are constantly being released and updated, both inside and outside of the enterprise. That being said, it’s no surprise that the function of IT is undergoing rapid
Continue Reading...B2B Tech Companies Need to Unleash Content Marketing
It’s called “tech talk” for a reason — the strange, complicated terms that many technology professionals use in their everyday lives are often confusing and foreign to casual technology users. This disconnect can make it challenging for technology companies to connect with customers. Take Apple for instance–the capabilities of their products are mind blowing, far
Continue Reading...Success with Mobility: It Demands User Focus
In the last two posts of our Success with Mobility series, I discussed the importance of leadership and talent in mobility projects. When we consider how to achieve success with mobility, we can’t deliver business value unless we make users the focal point of our mobility strategy and execution. I strongly believe that mobility demands
Continue Reading...Customer Success: A Moving Target for Software-as-a-Service (SaaS)
Software-as-a-Service (SaaS) and the growing number of companies embracing cloud computing have created new challenges for service providers. Customer loyalty must be earned every day, and that means playing a more proactive role with the customer, not just that of a traditional customer service role. There are also increasing demands on Customer Support teams who
Continue Reading...How Enterprise Video Can Improve Internal Communications
The popularity of videos is growing rapidly throughout the business world. Companies are finding that videos can be used not only as a tool for customers but for employees as well. It has been argued that using videos internally can help improve business when utilized correctly. Forrester’s Phil Karcher provides a report which looks at the
Continue Reading...
One Software Company No Longer Fits All
The Value of Partnerships in the Enterprise Gone are the days of one-vendor-fits-all. As cloud computing and demand for mobile access create revolutionary changes in the enterprise, the largest companies in the world are increasingly searching for innovative solutions in order to address new difficulties and elevated expectations. YOU SAY YOU WANT A REVOLUTION Looking
Continue Reading...