Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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Go Beyond Sales Enablement to Engage the Modern Buyer
While the modern B2B buyer is changing the way they interact with salespeople, it might seem like a no-brainer that salespeople should be changing the way they interact with buyers. So why do only 8% of B2B buyers believe they’re getting value from their sales interactions1? Mediafly’s EVP Sales, Matt Suggs, joined The Sales Whisperer,
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Sales Enablement: Best Practices for Your SAVO Migration
In May 2018, Seismic announced its decision to purchase fellow sales enablement technology provider SAVO Group. As a customer impacted by any acquisition, you have important things to consider. What will become of your existing solution? Should you move forward with a migration to the new platform? Or stay put? While the uncertainty of acquisitions
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3 Reasons to Enable Your Sellers with Dynamic Content
We recently polled B2B sales and marketing leaders to better understand how their organizations are creating and distributing content and were shocked to learn that a whopping 64% of their salespeople still create and customize their own content. On top of that, 29% of their marketing teams are creating custom content for individual sales presentations,
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How Sales Enablement Technology Can Accelerate the Buyer Journey
It’s noisy out there. Regardless of where they are in the journey, buyers are increasingly overwhelmed with content, data and options, often finding it easier to put off a buying decision than make one. Cutting through the noise in a crowded marketplace means providing prospects with exactly the right content, at exactly the right time,
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Women at Work: 100% of Women at Mediafly agree that…
In May 2018, Mediafly was recognized by Inc. as one of the Best Places to Work in Chicago. While we’re proud of our inclusion and the high score we received for having highly engaged employees, a fun work environment, and strong senior leadership, for us, the feedback captured from the women at Mediafly takes the
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What your Sales Enablement solution is missing…
Sales enablement has become a necessary part of the sales and marketing tech stack for companies looking to increase sales productivity. But while your existing sales enablement solution may be improving sales efficiency, you’re likely missing a bigger opportunity to bolster sales revenue. The ideal sales enablement strategy should look something like this: Step 1
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From Static Sales Pitch to Interactive Sales Engagement
Sales engagements have transformed from one-way presentations to two-way interactions. Why? B2B buyers have changed their approach to buying products, services, and technology. They engage with sales reps later in the buying process and have higher expectations for what they will take away from sales conversations. With less time in front of buyers, sellers need
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Syncing Sales with Marketing and Customer Success
Mediafly is excited to be the exclusive annual sales enablement partner to Sales Assembly, a Chicago-based community bringing leaders from local technology companies together to build effective, efficient and profitable sales organizations. Sales Assembly’s first annual Summit took place on June 6th, 2018 and showcased revenue leaders from the most prominent and fastest growing tech
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Maximize CPG Sales with the Power of Mediafly and SAP Customer Experience
The modern B2B buyer has changed the way they approach the buying process and interact with salespeople. As buyers enter the sales process later and with more information at their disposal, sellers struggle to keep up with their high expectations. To truly connect with this new breed of buyer, sellers must deliver real-time insights about
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Top 3 Challenges Solved by Sales Enablement
Within every sales organization, regardless of industry or size, you’ll find common challenges impeding the productivity and effectiveness of sales processes. With a sales enablement solution, these challenges can be minimized or eliminated to produce a highly successful organization. At Mediafly, we call the evolution of your sales organization, made possible by sales enablement, Evolved
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