Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
Read moreFeatured
Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
Read more
How Sales Enablement Shakes Up the 80/20 Rule
The Pareto principle, also known as the “80/20 Rule”, states that 80% of the output from any given situation is caused by 20% of the input. For example, a company might find 80% of their business is generated from 20% of its customers. The Pareto principle can also apply to sales and marketing teams with
Continue Reading...
Building a Sales App? Read this first.
At Mediafly, we’ve encountered many companies who initially tried to build their own sales app internally in place of sales enablement technology, but failed for one reason or another. When it comes to implementing content management and sales enablement solutions, it’s always better to adopt an existing solution rather than build your own. Here’s why:
Continue Reading...
What is Evolved Selling™?
Last week, Mediafly announced our acquisition of value-selling tools leader Alinean Inc. This acquisition combines the power of Mediafly’s best-in-class sales enablement platform with Alinean’s interactive selling tools and advisory services to create a new Evolved Selling™ experience. Earlier this year, I authored a blog post titled What is Sales Enablement?. That blog remains the
Continue Reading...
Mediafly acquires Alinean Inc. to provide value-selling tools
Alinean will enhance Mediafly’s Evolved Selling™ solution with new value-selling interactive sales tools and advisory services. It’s an exciting day for Mediafly customers and the future of sales! I am thrilled to announce Mediafly’s acquisition of Alinean Inc., a leader in providing value-selling tools to empower B2B sellers to better connect, engage, and sell to
Continue Reading...
Mitigating Risk in Financial Services with Sales Enablement
In the highly-regulated financial services industry, enabling sales, marketing, and compliance teams with Mediafly’s sales enablement technology mitigates risk for your organization, while also giving marketing real-time insights into content performance and sales access to an innovative delivery platform. Financial Services marketers and compliance teams are tasked with making sure all content is on-brand and
Continue Reading...
Mediafly Recognized in 2018 Gartner Market Guide for Digital Content Management for Sales
Gartner notes that, “Application leaders supporting sales should use this Market Guide to understand the key capabilities offered by vendors in this market.” Mediafly is honored to be recognized in the October 2018 Market Guide for Digital Content Management for Sales from Gartner. We believe our inclusion validates the relentless pace of innovation we strive
Continue Reading...
How Sales Enablement Solves for the Changing Sales Landscape Outlined in Salesforce’s Latest Report
Salesforce is known for being a leader in CRM technology, but more recently they’ve expanded into the realm of professional research. In 2018, Salesforce Research surveyed over 2,900 global sales leaders and compiled their findings for the third edition of their “State of Sales” report. The themes captured in the report were echoed at Dreamforce,
Continue Reading...
Increase Competitive Advantage in CPG Sales
In an already competitive and crowded industry, CPG sellers find themselves pitching to distracted buyers on busy store floors. While 68% of these buyers see little or no difference across offerings1, sellers need to find a way to differentiate themselves to grab their buyer’s attention. With almost everything they need at their fingertips, B2B buyers
Continue Reading...
The Forrester Wave™ Sales Enablement Automation Platforms Named Mediafly a “Strong Performer” delivering a “Best-in-Class” Experience, Q3 2018
The latest Sales Enablement evaluation from Forrester cites Mediafly’s “best-in-class” experience, impressive roster of clients in CPG, food and beverage, and manufacturing sectors, and industry-specific product extensions. Mediafly is honored to be included as a “Strong Performer” in The Forrester Wave™: Sales Enablement Automation Platforms – released in Q3 2018. The report evaluates sales enablement
Continue Reading...
Mediafly Customers Evolve at 2nd Annual Summit
It’s been a busy week for Flyers as we wrap up our 2nd Annual Mediafly Customer Summit (MCS) at Mediafly headquarters in downtown Chicago. MCS brought together customers, partners and prospective customers for a collaborative and informative event designed to inspire attendees throughout their journey to total digital sales transformation. No matter their role or
Continue Reading...