Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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How Mediafly Built an Award-Winning Startup Culture
Mediafly is thrilled to once again be recognized by Crain’s Chicago Business as one of the 2019 Best Places to Work in Chicago, ranking #21 overall and #12 in small business. It is truly amazing to see how our hard work and dedication towards creating and maintaining a unique and scalable culture has put us
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How a Sales App User Interface Boosts Sales Effectiveness and Efficiency with Digital Asset Management
You only get one shot to make a positive first impression. As a sales rep, not only do you face challenges of getting in front of buyers and having enough time with buyers, but you also worry about making the first impression count. When it’s all on the line and you have five minutes to
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Augmented Reality Benefits in Sales Enablement Technology
The term “Augmented Reality” (AR) technology may sound straight out of a science fiction novel, but it is becoming increasingly important for B2B sales organizations looking to evolve their sales methodologies. Now more than ever, B2B buyers are highly sophisticated, have a multitude of information about competitive offerings at their fingertips, and are dissatisfied with
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International Women’s Day: Supporting Our Customers’ Efforts to Advance Women’s Health
Established in 1911 and celebrated annually on March 8th, International Women’s Day provides a time to reflect upon and celebrate the many contributions women make to business, society, tech, politics, and more. At Mediafly, we enjoy participating in International Women’s Day by shining a spotlight on our female colleagues’ accomplishments and experiences. To celebrate IWD
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Top 7 Behaviors of Successful Women in Tech
Inspired by the 2019 “Balance for Better” campaign for International Women’s Day, I set out to understand the behaviors women in technology attribute to their success. I surveyed women in various roles at technology companies. They were asked to select statements that most closely resonate with their own personal habits that they feel contribute to
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Top 3 Challenges for Sales Enablement Professionals
Tad Travis, a Director in Gartner Research, is responsible for the CRM sales research agenda. Tad cut his teeth in pharmaceutical sales enablement before joining Salesforce, so he knows his stuff on both the demand and supply side. In a recent briefing, I asked Tad what he sees as the biggest challenges sales enablement professionals
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The Undeniable Value in Custom Sales Applications
As a child, you learn the “golden rule” is to treat others the way you want to be treated. But as an adult in the post-digital world, I’m not sure that still rings true. In an era of Netflix, Amazon, and Uber, isn’t it more important to treat people the way they want to be
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Evolve Your B2B Sales Team From Pitch to Purpose
The bad news for B2B sales cycles everywhere is that 84% of B2B buyers report that purchase decisions take longer than expected – twice as long for most. One reason for the delay is that modern B2B buyers want help accelerating the decision process and assuring decision success. Read on to learn how top-performing b2b
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How to Succeed in Sales
In recent research from Gartner Inc., the analyst firm found “information connectors” to be the most successful sales reps, increasing the likelihood of purchase ease by 40%. This new breed of seller serves as a curator or broker of information, directing customers to the tools, data, and insights they need to make informed purchase decisions.
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Mediafly Readiness: Sales Training and Coaching to Continuously Improve Confidence and Credibility
In today’s competitive marketplace, sales reps need a better way to connect and engage with buyers. With growing sales teams, high employee turnover rates, and expensive, often ineffective onboarding programs, how do you ensure you’re preparing sales reps to lead differentiating and engaging sales conversations that drive positive sales outcomes? The role of a sales
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