Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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How to Differentiate Yourself in a Highly Competitive Market
Over the past decade I had the honor to interview and collaborate with the late Jim Ninivaggi many times. Jim was well known and respected for his work with SiriusDecisions, as Sales Enablement Practice Leader, and as the Chief Enablement Office for sales enablement firm Brainshark. He was also well known for his pocket square,
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How Dr Falk Pharma UK helped its sales reps have better sales conversations – and how you can get started doing the same today
In our initial conversations with prospective customers, we always seem to hear the same pains: “Our content is difficult to manage with assets scattered across different portals or distributed via email.” “Our sales reps are unable to tailor sales conversations to individual buyers, and it’s costing us deals.” “We have no way to know what
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Forrester: Advancing Beyond PowerPoints to Value Selling
Forrester research highlights significant B2B “last mile” issues, where sellers directly engage with customers. This according to Mary Shea, Principal Analyst for Forrester, as she co-presented with me at a breakfast presentation to a group of B2B marketing and sales enablement execs in Austin TX. Unfortunately, according to Forrester research, there is a distinct value
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A Crisis of Customer Confidence
How to Solve with the Right Sales Enablement and Content Marketing It was 1979, and the transition to the new decade wasn’t looking good. “Stagflation” reigned, with the economy experiencing a critical combination of high inflation and low economic growth. Jimmy Carter was President, and he blamed the challenges on a “Crisis of Confidence”. The
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B2B Growth Podcast: Cold Buyers? How you can Break the ICE to get Frozen Decisions Moving Again
Today’s buyer is as “Cold as ICE”. So how do you break through and get frozen buyers and decision cycles moving from “do nothing” to purchase? Checkout this new podcast and our 4-part sales enablement / content marketing framework to thaw even the most frigid buyer and stalled sales cycle. https://lnkd.in/e_qkVrd
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Empowering Sales at The Moment of Truth – a SalesTech Interview with Tom Pisello
Most Sales Technology focuses on readying sales reps for client engagements back-office, but It is now more important to shift your sales enablement focus for the “moment of truth”, empowering sellers in the engagement with a prospect. Checkout this interview of Tom Pisello by Sales Tech: https://www.salestechstar.com/interviews/salestech-interview-with-tom-pisello-chief-evangelist-at-mediafly/
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Forbes Expert Contribution: 10 Steps To Ensure Your Pitch Stands Out To Large Clients
In this Forbes article, we contributed one of the ten tips on how to ensure your pitch stands out to large clients, by mastering the art of storytelling. Our advice: Sellers are all too quick to talk about themselves, their company and the product and not address the buyer. To ensure that you are differentiating
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Forbes Expert Contribution: How Should A Sales Team Approach A Small Client?
Forbes asks how a sales team should approach a small client. We provide advice on a how one-size-fits-all doesn’t work when selling to smaller clients, and ways to fine-tune your messaging and outreach for smaller client engagement. https://www.forbes.com/sites/forbesbusinessdevelopmentcouncil/2019/06/28/how-should-a-sales-team-approach-a-small-client-follow-these-eight-expert-rules/#6e06752b3fcc
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Forbes Expert Contribution – “How can you earn the trust of an uninterested prospect?”
@Forbes asked: “How can you earn the trust of an uninterested prospect?” Ethos – trust – is vital. And if a prospect is uninterested, even harder to earn… but not impossible. My advice: Quantify the cost of doing nothing… Checkout our advice to this important question here – https://lnkd.in/d8AQbQ7
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When Tragedy Strikes a Founder
Tom Pisello built Alinean, a consulting company which offered a set of tools to help salespeople express the value of picking their solution. The business was cruising with about half of its revenue coming from recurring licensing fees and the other half from consulting when tragedy struck the Pisello’s family https://player.fm/series/built-to-sell-radio/ep-207-when-disaster-strikes-a-founder
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