Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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EVOLVERS Spotlight: HPE Aruba NaaS Value Creation Calculator
HPE Aruba wanted to help prospects quickly and easily understand the potential savings and business value they could achieve leveraging HPE Aruba’s NaaS (network as a service) solutions to help address the challenges of a work from home / new remote workforce. HPE Aruba worked with Mediafly to create the Value Creation calculator, a self-service
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IndustrialTalk Podcast: The Digital Selling Transformation for Industrial Firms
In this guest interview with expert podcaster Scott MacKenzie., Tom Pisello discusses the impact of the crisis on Industrial sales and marketing, and how this has boosted the need for digital transformation and value selling. https://industrialtalk.com/episodes/mr-thomas-pisello-with-mediafly-talks-about-value-communications-and-quantification-in-your-industrial-sales/ #industrial #industrialtalk #manufacturing #sales #marketing #salesenablement #valueselling #revenueenablement #digitalselling #remoteselling #interactivecontent #contentmanagement #contentmarketing #valuemessaging #Valuestory #valuemanagement #salestransformation #salesperformance #salesoptimization
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EVOLVERS Spotlight: VMWare Cloud Management Maturity Assessment
VMWare wanted to provide customers with a consultative assessment, helping users understand their readiness to move to the cloud and how VMWare could potentially help with that journey. Mediafly collaborated with VMWare to provide an on-line interactive assessment, available self-service from VMWare.com. The tool helps customers understand their current cloud management capability and maturity, scoring
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A New Reality: Overcoming Frugalnomics?
There is a new reality that your sales reps are facing as a result of the COVID 19 lockdown and resultant economic uncertainty. In fact, a LinkedIn survey of more than 500 sales professionals found that: 51% of their customers were experiencing budget cuts 45% indicated that specific industries were at a standstill 42% said
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Intelligence: Leveraging Data to Optimize Content and Sales Effectiveness – with Liz McChrystal (Accent Technologies)
A while back, I spoke with Liz McChrystal, VP of customer experience with Accent Technologies. We discussed how the first wave of Sales Enablement, a world of content management, sales readiness and point solutions, is quickly being replaced with a second wave, which is all about data, integration, intelligence and AI. A few key points:
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Top 3 Reasons Marketing and Sales Should Share Ownership of Your Sales Enablement Strategy in 2020
In December 2019, Mediafly hosted a webinar titled ‘5 Predictions You Can Use To Uplevel Your Sales Enablement Strategy in 2020’ where Forrester Research director Mary Shea and Mediafly’s Chief Evangelist Tom Pisello discussed their top 2020 sales enablement predictions. In that discussion, Mary spoke at length about the increasing importance of marketing’s involvement in
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EVOLVERS Spotlight: Gigamon Value Calculator
Gigamon wanted to better connect and engage prospects with the value of their performance monitoring and security solutions. Gigamon collaborated with Mediafly to create a self-service interactive value assessment tool. Leveraged in reach out marketing campaigns and accessed by customers from Gigamon’s website, the value calculator helps prospects analyze their do nothing challenges and the
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EVOLVER Spotlight: Egnyte TCO Calculator
Egnyte, a provider of intelligent content management and collaboration services, sought help in evolving the engagement of prospects and customers in a more diagnostic, value-focused way. Mediafly worked with Egnyte’s sales enablement and value engineering team to create a suite of interactive sales and marketing tools to scale these initiatives. Collaborating and developing a diagnostic
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Building a new Business Value Program from Scratch – with Aaron Froberg (Egnyte)
In this interview, I spoke with Aaron regarding the importance of a business value program, and the “whys and hows” of one. If you are thinking about creating and scaling a Business Value program of your own, this interview is a can’t miss. Aaron had a lot to say but here are a few notable
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Developing An Effective Customer Journey Map: 16 Tips For Sales Pros
The buying behavior of a customer forms one of the most crucial pieces of knowledge for business development professionals. In business, the goal is to anticipate the consumer’s desire and then use that to sell them a product or service. The best way to do this is to develop a customer journey map. These journey
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