Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
Read moreAs Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
Read moreAs buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreEven if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
Read moreIf you get your new sales hire right it can mean great things for hitting your growth targets. But get it wrong, or worse, hire a toxic troublemaker, and the costs can be over a million for each error. So, how do you make sure you are only hiring the best for your organization and
Continue Reading...I was honored to be a guest on the Sales Excellence Podcast a few weeks back… Check out this episode where Tim Brömme, Jan-Erik Jank, and Tom discuss three good reasons to consider ROIs more closely, and much, much more! Click here for the full episode: The Value of Value https://www.linkedin.com/posts/sales-excellence-podcast_rois-b2bsales-presales-activity-6762354875738144768-rwXH/ #b2bsales #presales #presalescollective
Continue Reading...Value Acceleration: Engineering Growth in 2021 When you put together a value program, is there an art to getting it right, or a science that can accelerate your value engineering and consulting practice to success? A roadmap, perhaps, that you can follow from those who have been there and done that already? We’re calling upon
Continue Reading...G2 releases quarterly Grid Reports to highlight the top-rated solutions in the tech industry, chosen by the source that matters most – tech customers. We’re thrilled to be a Leader in the Winter 2021 reports for Sales Enablement and a High Performer in the Winter 2021 Reports for Presentation Software and Digital Asset Management. 2021
Continue Reading...A quick Google search for ‘how to improve customer engagement’ yields nearly 500 million results. Not surprising if you consider how tough it has become to attract, retain and grow customer accounts. B2B companies need to improve customer engagement as customers rethink their investment priorities, consolidate vendors, and freeze their spending. That is according to post-crisis
Continue Reading...Extreme Networks needed to help prospects quickly understand the business value of their cloud solutions. Mediafly helped Extreme Networks create and deliver a web-based value assessment. Customers use the tool to determine potential increased IT efficiency, reduced downtime, improved reporting and improved security from Extreme Networks. In just a few minutes using the tool, the
Continue Reading...I was so pleased to have been a guest on StartupHypeman’s Podcast recently, discussing the topic: When Value is Hard to Quantify! We discussed what to expect and how to respond if what you sell doesn’t have a clear ROI, and much more! Click the link to hear the full episode! https://www.startuphypeman.com/articles/quantifying-value-when-value-is-hard-to-quantify-with-mediafly-chief-evangelist-tom-pisello #salesenablement #valueselling #qauntifyyourvalue
Continue Reading...The latest research indicates just how important content is for motivating buyers to make a purchase decision that goes your way. However, just throwing more content at your prospect will not help, and in fact will hurt your chances of getting the buyer from “do nothing” to “yes”. So what content is the right content,
Continue Reading...In this interview with #1 LinkedIn sales expert, author and consultant Anita Nielsen, we explored many things, including the neuroscience of decision making in today’s post-crisis world and specific strategies sellers and sales enablement can take to leverage the current conditions and accelerate success. Here are some of her thoughts regarding the effects of change due to
Continue Reading...Where are customers seeking value from their Cloud investments? Have the value priorities changed post crisis? And how do companies like VMware collaborate with customers to prove and improve the business value of Cloud? These are just a few of the questions we explored with Craig Stanley, Group Product Line Marketing Manager and Cloud Economics expert
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