Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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Building the Foundation for Customer Satisfaction and Loyalty
Customer loyalty is essential to every company’s success. This is especially true in SaaS and other subscription-based business models that rely on renewals and expansions to sustain growth. With so many competitive options today, your profitability is dependent on your ability to build trust and brand loyalty with customers. Keeping your current customers happy and
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What is Sales Enablement?
A definition, the most popular tools, and best practices A quick Google search for sales enablement will get you over 12 million results. That’s a staggering number for a term that was coined a little over 20 years ago, and it shows the depth and breadth of the subject. It also highlights the level of
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Is It Worth Pursuing The Sale? 15 Critical Questions To Ask Prospects
A good salesperson can usually tell when they’re about to make a sale. A customer’s need for the product or service and their budget are often good indicators of which way they’re leaning. The key to recognizing whether or not these sales are worth pursuing is asking your lead the right questions. To do this,
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Marketers Perspective: Leveraging Content and Sales Enablement to Accelerate through the Turn: W/Shannon McNealy
In this interview we connected with Shannon McNealy, a rare mix of creative artist and smooth operator, recently named the Senior Marketing Manager for the Schiele Group, one of the largest print companies in the Midwest, and former-marketing manager and sales enablement pro for Abcomrents, a leading trade show rental provider. Shannon has worked for
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Jumpstart ROI: Developing and Scaling a Business Value Program in Less Than Six Weeks w/ Michael Ketchmere
In this interview with the Head of Business Value Consulting for sales performance management firm Xactly, Michael Ketchmere discussed his journey to develop and scale an effective business value program in less than six weeks. We discussed it all, including the rapid development process, five steps to assure successful launch, sales process integration, adoption, outcomes and evolution. On
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Virtual Selling: Building Relationships, Differentiating and Winning Sales Remotely
How do you build rapport with prospects, even though you are now limited to a 13″ virtual meeting screen?  How do you make sure you are not losing buyer engagement? How do you pivot from pitching to blueprinting business value? In my interview with co-author of the book Virtual Selling and sales training expert Dave
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EVOLVERs Spotlight: RingCentral Readiness Assessments and Value Calculators
RingCentral wanted to provide their prospects with a quick and easy way to assess needs, get solution recommendations and determine the potential value of RingCentral solutions. RingCentral’s marketing team collaborated with Mediafly to develop a suite of interactive tools, all placed and made available to prospects in a compelling learning center. The Mediafly provided tools
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What Influences B2B Purchase Decisions?
In a digital selling environment, it is vital to understand what remote buyers need from sellers to make B2B purchase decisions. If you are a sales leader or sales enablement professional, it’s important to know how sellers are stepping up to meet these needs, or perhaps falling short. In a RAIN Group survey of virtual
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Value Selling: Engaging with Customers, Value First w/ Julie Thomas (Value Selling Associates)
In this interview with Julie Thomas, CEO of Value Selling Associates, we discussed the importance of taking a value first approach to selling today, and the importance of proper discovery, communication and quantification of business, organizational and personal value to bridge the value gap. Julie had vauable information to share, and here are just a
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5 Must-Have Marketing Tools to Maximize Your Budget and Drive Content ROI
In the absence of actual vacation plans this year, I’ve taken to spending my time thinking about the buyer’s journey instead. It turns out there are a lot of similarities between planning a family getaway and deciding on a purchase. First, we identify the need. (‘I cannot look at this crap-heap a moment longer.’) Then,
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