Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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13 Smart Ways To Get Customers To Fill Out Your Survey
Consumer feedback is essential to growing a business and keeping customers happy. By analyzing the answers to well-thought-out questions, business owners can get valuable insights into new ways to serve customers. However, sometimes it can be a challenge to get quality responses from the feedback surveys you send out. Customers may not always be receptive
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How to improve sales forecasting with revenue intelligence
Today, Mediafly is excited to announce the release of Revenue360, a unique revenue intelligence solution that marries sales activity, buyer intent, and content engagement data in one unified dashboard for a 360-degree view of deal and account health. What is Revenue Intelligence? Revenue operations (RevOps) is the alignment of software, systems, processes, and data across
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Break Tradition: How to Reform Your Sales Strategy and Give Buyers What They Actually Want (Peter Ostrow of Forrester)
Recommendations for Evolving Your Sales, Content and Value Enablement for 2021 and Beyond More decision maker stakeholders, more buyer interactions to support, and constrained customer spending … Despite there being more sales opportunities this year, selling is indeed more difficult in 2021. To kickoff our Evolve 2021 community and customer event, I had the pleasure
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A CMO’s Perspective: “Reading the Zoom” and other Sales Enablement Tips: W/ Caroline Tien-Spalding (CMO@Aptology)
In this lively interview with Caroline Tien-Spalding, CMO at Aptology, she and Tom discussed such things as the importance of content, “Reading the Zoom”, and sense making and simplification, among other things. Here are a few key take-aways from the conversation… “I think there is this macro trend that has been accelerated, with a year
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How to Retain and Grow Existing Accounts
How equipped are your post-sale or account management teams to grow existing accounts? Before the crisis, many sales organizations prioritized adding new accounts and hunting way ahead of retaining, nurturing, and growing existing accounts. Fast forward into the pandemic, and we saw a significant shift, a “circling of the wagons” around existing customer accounts and
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The Pillars that Make for a Great Value Program: w Matt Denton (Senior Global Director for Inspire value at ServiceNow)
The need for engaging, justifying and proving value with prospects and customers has never been higher, so what should you be doing to address this marketing, selling and success opportunity? In this interview with Matt Denton, the Senior Global Director for Inspire Value at ServiceNow, we discuss the latest trends and best practices in value engineering and management,
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Buyer enablement across the full customer lifecycle
Gartner defines buyer enablement as “the provisioning of information that supports the completion of critical activities necessary to make a purchase.” Today, most organizations deploy sales enablement technology to their sellers to indirectly enable buyers. The thought process is this: If we enable sellers to provide buyers with the information, content, and resources they need
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6 Steps to Create an Effective Virtual Sales Presentation
With 80% of all sales interactions expected to occur digitally by 2025, virtual sales presentations are here to stay. Do your presentations effectively capture your digital buyers’ attention and help move deals forward? How to Create an Effective Virtual Sales Presentation The easiest way to determine if your virtual sales presentations are indeed effective is
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Evolving From Sales Rep to Ambassador of Trust
Leveraging Transparency and Trust to get B2B Buyers to “Yes” When it comes to making a decision, neuroscience tells us that there are three key buy buttons that you have to trigger as a seller to get B2B buyers to “Yes”: Emotion, Logic and Trust. And this is not new, as some 2,600 years ago
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Winning with the Right Sales Content and Engagement Experiences w/ Thomas Stubbs (PepsiCo)
In this interview with Tom Stubbs of PepsiCo, we got his unique perspective on this dynamic post-crisis environment, his take on the future of CPG sales and enablement, and what you need to invest in now to be successful in 2021 and beyond. Check out some take-aways below, and be sure to click the link
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