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Articulate your differentiating value • Improve each customer interaction • Drive sales performance

The Evolved Selling institute™ provides you with independent insights, community and tools to help guide your sales enablement journey and fuel professional transformation.

THE Evolved Selling Journey

Traditional Selling

Traditional Selling
Unfortunately, where too many companies remain today:
• Sellers pitch your company, products and services with canned PowerPoint and paper-based sales collateral
• Value is not articulated
• Sellers waste time searching for content in multiple places, while Marketers struggle with requests, versioning and compliance
• Classroom-style sales training is the norm, costly and easily forgotten
• Little visibility into what is used, consumed and effective

Enabled Selling

Enabled Selling
Where initial efforts are already generating notable improvements:
• Content Management is deployed to centralize content, improve search, manage versions and compliance
• Traditional classroom sales training is replaced with digital training (LMS) and certifications
• Sellers begin the transition from product-led to challenge-centric selling
• Technology and content usage is measured

Evolved Selling

Evolved Selling
Where Sellers are empowered with new types of content to drive better engagements:
• Customized mobile sales apps to deliver a tailored, interactive presentation experience for buyers
• Interactive assessments, ROI and TCO tools to discover, communicate and quantify value
• Optimized digital learning with individual performance optimization and coaching
• Visibility into consumption and identifying what is most effective
• AI/ML-powered CRM integration to improve efficiency and deliver "next best" recommendations to drive effectiveness

Evolved Selling Book

What can you do to better enable your newest sellers and middlers to perform just like your best?

How can you better communicate and quantify the unique value of your solutions?

How can you improve your content to provocatively inspire buyers from “do nothing” to “Yes”.

Check out the book: Evolved Selling to get answers to all your top sales content, leadership & enablement questions.

Insights for You

Three Value Perspectives: Business, Functional and Personal

Many believe that Value is just about financially quantifying the ROI impact of a solution. But quantification is only a small portion of what today’s buyer cares about, what fuels change and what inspires a successful decision-making process. The highest performing sellers recognize that you have to go beyond the quantified financial value and ROI

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