The journey measures and prescribes progress across four key pillars of improvement.
Are they leveraging all of the content and tools you provide them in the right way at the right time?
Are they equipped to effectively communicate and quantify the differentiating value of your offering?
Can you and your management quantify the impact of your content and tools on revenue?
If you can’t confidently answer “Yes” to these questions, you’re not alone. In the last five years, sales enablement technology spending has increased 69% to help address these challenges(6Connex). Companies of all sizes and industries are recognizing the urgency of enabling sellers with the right content and tools to help elevate and facilitate buyer engagement to improve experiences and drive better sales performance.
So we created Evolved Selling, a journey map to help assess where you are today, and guide your best next step. From Traditional Selling to Enabled Selling, and optimally to Evolved Selling.
The journey measures progress across four key pillars of improvement, to assure your messaging and content, seller capabilities, engagement capabilities and insights are all maturing in concert to drive a superior buyer experience and improve sales performance: