Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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A CMO’s Perspective: The State Of Revenue Enablement
Scrolling LinkedIn, I barely get past five posts before seeing an expert proclaiming “sales is broken” or “what worked before isn’t working.” While some are sensationalist, most are thoughtful — and correct. For most revenue teams, 2023 has been a year of adaptation. Quota attainment is falling, sales cycles are lengthening, buyer frustration is real (I
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Navigating Uncharted Paths: Sharing My Journey as a First-Generation Latino
Representation matters. It’s a well-known fact in society and it’s something we all look for in our daily lives. Whether watching movies as a child, playing sports as a teenager, exploring career paths as a college student, or building your professional network as an adult it is human nature to look for people who have
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The Ten Sales Content Metrics That Matter Most
As buyers increasingly choose to interact with sellers digitally it’s no secret they’re leaving treasure troves of data behind. Every sales leader is scrambling to collect as much of that data as they can to provide their teams with the best sales analytics and insights to be as effective as possible. Markets and Markets estimates
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Selling to the Top: Secrets To Closing The C-Suite
The Pandemic delivered a big shift in the B2B buying process and things are not changing anytime soon. Senior executives have become more directly involved in making purchasing decisions for their organizations. A study from Demand Gen Report not too long ago showed C-Suiters participating nearly 2x as much as they did before the pandemic. The current economic
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How To Uplevel Your Value Selling Methodology
In the fast-paced world of sales, where competition for buyers’ attention is fierce and buyers are constantly inundated with information, value selling has become a cornerstone of successful sales strategies. Value selling places the buyers’ needs at the forefront, and highlights tangible benefits they will get from the product instead of traditional sales pitches that
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Announcing our $80 Million Funding Round
We’ve all read the headlines. “So far, 2023 is on track to turn in the lowest total investment at this stage in years,” (Crunchbase). “U.S. venture funding is down 35% year-over-year in deal volume and 49% in deal value,” (InvestmentNews). Let’s face it. Raising funding in this economy is hard. Raising funding in a crowded market
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4 Key Takeaways from the Gartner Market Guide for Revenue Enablement Platforms
The shift to Revenue Enablement is on. Not merely a buzzword, revenue enablement has quickly become a strategic imperative for companies striving to thrive in a competitive marketplace. We think the guide is a great resource for practitioners looking for perspective, technology trends, and best practices. In this blog, we’re highlighting four key takeaways. We
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Conversation Intelligence: A Crucial Tool for Sales Managers
As a sales manager, it’s tough to maintain consistent performance among your entire team. When you’re split in a million different directions, making time to listen to critical conversations between reps and prospects can seem like a luxury. Forrester found that sales managers only spend 14% of their time on coaching activities. However, monitoring your
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Anatomy of a Perfect Sales Conversation: There is No One-Size-Fits-All
Today, there are thousands of people claiming they’ve cracked the code to consistently have the perfect sales conversation. Here’s the thing, there is no silver bullet to create the perfect sales conversation in every situation, because every situation is different, and requires a different approach. There are countless myths out there including: “Salespeople should listen
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The Top Sales Content Management System Stats
Sales is changing. Buyers have more access to information and are coming armed to sales engagements with more information than ever before. Both buyers and sellers are overwhelmed by the amount of content available to them, but the importance of relevant content is only becoming more important. Today, relevant content means personalized content. Modern buyers
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