Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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Value Selling: The Antidote for “ No Decision” and Stalled Deals
Over the last 12 to 18 months, shaky economic conditions have created a market fraught with hesitancy. What’s more, buyers are experiencing paralysis by analysis due to countless options and huge quantities of information. Deals are stalling at best and falling through at worst: 56% of prospective customers who initially expressed interest in making a
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Conquering Sales Content Management for Consumer Packaged Goods
With new products hitting the market every day, consumer goods brands must constantly find new ways to set themselves apart from the masses. And, in today’s digital world, dusty binders and outdated brochures just don’t cut it anymore. To stand out, CPG sellers must arm themselves with dynamic, personalized content tailored to their buyer. Are
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5 Data-Backed Predictions to Drive More Revenue in 2024
Let’s face it, 2023 was a slog for many GTM teams. However, with great challenges comes great opportunities. Coming to the end of the year, we were curious — how can GTM teams transform the coal they were handed in 2023 into golden nuggets of wisdom to drive revenue success in 2024? To answer this
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Peak Revenue Performance Starts with Unified Data
Every digital sales interaction leaves a trail of breadcrumbs behind. Within those crumbs, you’ll find key insights about buyer patterns and behaviors, but you’ll only be able to take action on those findings if you have unified CRM data. Break Down Data Silos for a Better Buyer Experience Different GTM teams often have access to
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Strategies for a Successful SKO for 2024
Sales kickoff (SKO) sets the stage for shaping the sales trajectory in the upcoming year. It’s also likely the largest single investment you’ll make in your sales team for the next 12 months. I conducted some research that showed more than 60% of organizations allocate a minimum of $1k per person for their sales kickoff
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Maximize the Impact of Your Sales Content
B2B sales content can be a fickle friend. There’s no denying content is an essential tool in today’s sales cycles, but many organizations struggle to wield it effectively. Consider this: just 5% of a buyer’s time is spent with sellers. During the other 95% of the evaluation process, buyers are conducting their own research relying
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Top 5 Sales Content Management Priorities for 2024
The old adage — “content is king” still remains true – especially in the world of B2B sales. Today’s buyers are conducting the majority of their research before they even speak with a vendor. When you consider only 5% of a buyer’s time is spent with sellers, it’s clear the content a seller shares is
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The Revenue Enablement Revolution has Arrived
At the dawn of the decade, there was an undeniable air of hope. Would this be the second coming of the roaring 20s? Would there be prosperity around every corner? Would investment in sales tech continue to grow at rapid speed? The answer, unfortunately, would be a resounding no. The optimism that defined that time
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Introducing a New Value Selling Experience from Mediafly
Jump to the product tour There are a number of reasons large, global enterprises stand up value selling initiatives – it’s not just about ROI. Sales is harder than it’s ever been. Today’s buyers only spend 5% of their time with your seller, and are already 70% through their buying research when they start talking
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Blurred Lines & Balancing Acts: Realities for Women With Remote & Hybrid Work
Today, 60% of the workforce are digital natives, and their engagement preferences profoundly impact the world of B2B buying and selling. We have officially crossed the digital chasm. This is further reinforced by the transition to remote work – which I believe is here to stay, despite return to office (RTO) mandates made by CEOs
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