Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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Mediafly congratulates Mediafly partner Litmos on exciting future
Huge congratulations to two of our largest partners, SAP and Litmos, on Litmos’ transition to a stand-alone company (following today’s announcement that a definitive agreement of acquisition has been signed by Francisco Partners). An SAP Endorsed App, Mediafly has developed a longstanding, meaningful relationship with the Litmos organization. Together we are providing B2B revenue teams
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Forrester report: Deliver more value from your digital sales tech
Improving B2B sales productivity has long been the goal of sales technology buyers. But the sales rep, the person who leverages the technology most, is often left out of the selection process. That leads to frustration, low adoption, and unrealized return on investment in sales technology. A new report from Forrester titled Introducing The Forrester
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Value selling tools: The most important investment you can make in today’s economy
As our society battles inflation, economic uncertainty, and the seemingly inevitable downturn, buyers face stricter requirements for budget approval. While selling solution features may occasionally lead to a win, sellers that better articulate expected business value consistently improve their win rates (See how Databricks wins 6x more Value Selling). To be successful in today’s economy,
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How to make your marketing & sales content work harder for you
Research shows that companies spend an average of 26% of their total marketing budget on content marketing. That number rises to 40% for the most successful companies. That’s a huge investment! So how do you ensure you get the most ROI from your marketing & sales content? Read on to find out. What’s your favorite
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4 cold calling tips that will help introverts succeed in sales
Selling isn’t easy when you’re an introvert. It involves interacting with people, distinguishing yourself in a crowd, and putting yourself at risk of failure – none of which comes easy to someone with an introverted nature. Despite these challenges, being introverted comes with secret weapons that can benefit sales. For example, you may be better
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Growing in a recession: 6 steps to sales coaching success
On Tuesday, June 14th, CNBC reported we officially entered a bear market with equity markets down 20% or more from their most recent all-time high. The market setback has top CEOs preparing for a recession, with 60% of business leaders expecting the economy to worsen over the next 6 months. Now more than ever, businesses
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17 ways marketers can use video messaging to engage digital buyers
B2B organizations struggle to connect with buyers in digital and hybrid environments. To reach today’s buyers, you must cut through the noise that keeps them distracted and less engaged. Today’s buyers receive endless emails, LinkedIn InMail, text messages, and cold calls — all without any context relative to what pains they are working to solve.
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The QR code is back: Maximize its impact at your next event
This year’s Coinbase Super Bowl ad was so popular that it crashed the Coinbase app. It also demonstrated how convenient QR codes make it to access and consume targeted content. With conferences and events resuming, we’ve been incorporating QR codes into our booth designs, creating unique opportunities for visitors to engage with the information that
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Why 60% of buyers don’t rely on B2B sales reps
In 2017, Forrester predicted the death of the B2B salesman, boldly asserting that one million B2B sales reps would be displaced by 2020. They argued modern B2B buyers prefer self-service and digital research, therefore, eliminating the need for sales reps, especially those who fail to add value to the buying experience. While this prediction never
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The cost of poor sales coaching
The job of a sales coach is to monitor individual members of a sales team, analyze performance data, and continuously coach them to improve. The idea is to reinforce positive behaviors, identify areas where sellers are deficient or struggling, then pinpoint and implement strategies to improve performance. Old School Sales Training Doesn’t Cut It A
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