Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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How to Retain and Grow Existing Accounts
How equipped are your post-sale or account management teams to grow existing accounts? Before the crisis, many sales organizations prioritized adding new accounts and hunting way ahead of retaining, nurturing, and growing existing accounts. Fast forward into the pandemic, and we saw a significant shift, a “circling of the wagons” around existing customer accounts and
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The Pillars that Make for a Great Value Program: w Matt Denton (Senior Global Director for Inspire value at ServiceNow)
The need for engaging, justifying and proving value with prospects and customers has never been higher, so what should you be doing to address this marketing, selling and success opportunity? In this interview with Matt Denton, the Senior Global Director for Inspire Value at ServiceNow, we discuss the latest trends and best practices in value engineering and management,
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